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How to use your company blog for marketing

manoncomputer30342716.jpgBusiness blogging has become a popular part of social media marketing. Businesses are finding that they can use their blogs, to keep their customers informed about what is happening with their products, services, pricing and promotions. Savvy business owners are finding that when a blog is done effectively, it shed favorable light on your business, bring in new clients and inspire higher degrees of customer loyalty. In fact, when a blog is done effectively it can not only have more people buying your product or service, but will help to foster word of mouth advertising that will bring others in. However, it is important that just like any other social media tool, there are dos and don'ts when it comes to business blogging. Remember that having a business blog can pay off in increased profitability, for your company, if you are willing to devote the needed time and energy to it.Here is what you need to know about how to use your company blog for marketing-

  • Use your business blog for the right reasons-It is important that you don't use your blog an extension of your press department. The essence of blogging is about establishing a relationship with your readers. Your blog should be part of an ongoing dialogue that lets your customers feel connected to your company. Do not fall into the trap of using your blog to send out press releases. If you do your customers will begin not to trust the content and will likely stop reading and move on. To avoid having this happen, make sure that you use original content to write about things that are important to the essence of your business. You can share insights, tips, opinions and even humor in your business blog.
  • Make sure that you blog on a regular basis-Marketing experts stress that the most popular blogs stick to regular schedule when posting. Successful blogs will post new content on average 2-3 times per week. Remember that quality content is what attracts viewers. If you can publish this often, your readers will continue to return, develop into a community and best of all become fans of your business blog. To avoid becoming stale and burning out on idea, make sure that you have a plan. Putting a plan together, will help you develop content that is fresh and interesting. It can help to brainstorm as a group, for new and exciting ideas, for the business blog. It can also be helpful to pay attention to what is going on around you such as items you see on television, or read in newspapers, magazines or online.
  • Make sure that you are developing open lines of communication, with your readers-Not having a conversation, can quickly shut your blog down. Keep in mind that while having a comments section on your blog, can give your customers a chance to slam you, it also provides you with the opportunity to find out needed information and feedback, that can make a huge difference to the long-term success of your business. Your blog will be a lot more effective if you enable comments. In addition, it is crucial to remember that this is not a one-way conversation. You should stay up to date on responding to comments. This can go a long way toward developing fans who will feel that they are an integral part of developing your business. It can also be helpful to get involved in other groups and forums, in your market. This you can also develop more of a brand for your blog, and hopefully attract new readers.
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