Creating an effective email campaign
Email marketing is one of the best ways to generate a quick buzz for your business. Perhaps one of the greatest draws to email marketing is that it is free to do. You just need to design a template and then put together your email list and send it out. Sounds simple enough right? To produce an effective email campaign, follow these easy tips:
Tip # 1 - Catchy Subject Line
Your subject line is going to be the selling point to your customers. You need to come up with a creative subject line that will inspire customers to click on the email and open it up. Many businesses have found that using the words "you" and "your" in the subject line actually help to inspire customers to open the email. Here is a simple catchy subject line that often works for email newsletters, "Your monthly specials." It's a simple way to tell your customers there is a good reason for opening up your email message.
Tip # 2 - Direct
A good email campaign gets right to the point. Don't beat around the bush with your customers instead you need to get right down to the point of the email. Time is valuable to your customers and they don't have enough time on their hands so you need to give them extra time by keeping your email marketing campaign short and sweet. Provide them with a link to your web site where they can get more information and offer a phone number so they can get in contact with you. A quick marketing slogan and a promotional offer will work the best for an email campaign.
Tip # 3 - Pictures
If you want to capture the attention of your target audience, put a few pictures into your email campaign. You want them to open your email and say "wow" once they are looking at your marketing piece. Keep your marketing piece clean and keep the image size small so it doesn't take people as much time to download it when they are trying to pull it up on their computer. Add pictures and links to your web site to get your customers to click on them and head to a nice landing page. Track your click through rate to see how many of your customers are responding to your campaign.
Tip # 4 - Mailing list
If you really want to generate a response from your email campaign, you need to have a solid email list. Customers that have chosen to opt into your email messages are obviously going to be the best ones to have on the list. You can buy email lists from other companies that you do business with, just make sure the list includes contacts that are in your target market. Your goal is to get your email into the inbox of your target audience and it can take awhile to build up a nice email mailing list. Capture the email address of your customers when they place orders and start getting email addresses from your customers when they walk into your store.
Tip # 5 - Reach your target market
Once you send out your email campaign, you need to make sure it is valuable to your target market. Why do they want to open the message? Are you satisfying their needs with the information in the email? Always make sure the email is designed to reach your target audience and to talk to them on their level. Keeping the email simple and easy to navigate will help you generate a good click through rate and boost your sales in a short amount of time.