Getting your name out there
Every business struggles with advertising and finding a way to get your name out there. The economy has caused numerous businesses to have a hard time raising money and spreading the word about their products. Door-to-door hangers, business cards, flyers, and banner ads are commonly used to get your name out there. All of these products help to raise awareness for your business and it spreads the word to your consumers that you are here and you are not planning on going anywhere.
How do you get your name out there?
Start with your business cards. Keep your business cards on you at all times as you never know when they are going to help you out. You can meet someone at the park that might be interested in your business and within a second you can slip them your card and spread the word about your business. If you are on a tight budget, the design of your business card is what will sell it to your audience. You don't need to have a business card that has pockets and other things; just a nice logo with your contact information and white space is all you will need to generate interest.
Take a walk
Part of getting your name out there depends on your ability to network. You need to get out among your target audience and build connections with them. Depending upon the type of business you are running, you may need to walk door hangers around for several hours. It's a simple way to make a statement to your customers and to let your competitors know you are not leaving. Keep your business cards with you and head out to social events, conferences, and fairs where you have the ability to market your business to a large audience. You need to be an open person that is approachable if you really want to sell your business to your target audience.
Sending out flyers or attaching them to your audiences doors will increase your visibility in a hurry. Small business owners notice the greatest impact from flyers as they help to boost sales numbers by 30-50 percent in the first month. This makes flyers one of the most valuable marketing pieces a small business owner has at their disposal.
Jump and dance
Every small business has found that one of the best ways to generate some quick cash is to send out some teenagers to be sign holders. While you may think the T-mobile teenager looks ridiculous dancing on the corner and waving an advertisement, studies have shown that it helps to bring in 30% of new sales. This number is pretty astonishing considering you just need a teenager to stand outside with a sign for a few hours and attract attention.
Even if you are a small mom-and-pop business, you need to get online. Everyone uses the internet and it's free marketing for your business. Start sending out email campaigns with promotional offers that are only available online. This will start to drive your customers to your web site where you have their undivided attention.
To understand your customers, ask them to take time to fill out some customer surveys. This is one of the best ways to gain insight into your customer's minds and it's a great way to sell yourself to your existing customers. Your goal should be to not only find out what your customers want to see coming from your company but to find out what they like about your business so you can focus more time and money on it. Be sure to offer your customers something in return for the time they spend filling out a survey, free shipping or discounts on orders is always welcome.
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