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Using flyers to attract new business

checkbox63308153.jpgIf you have been in business for awhile and you notice your bottom line isn't performing how you'd expected, you may need to take to the streets and start using flyers to attract new business. Flyers are one of the easiest ways to generate some publicity and it doesn't require a huge investment on your part. All you need to do is walk around a few neighborhoods or parking lots and stick flyers on cars and on doors.

Many people get a flyer and place it in the car or leave in somewhere in their home, only to forget about it and then re-discover it a little later on. Even if it takes a person a month to do something about your flyer, you are still placing a desire in their mind for your products.

What makes a flyer appealing? It begins with the design of the flyer. If you make it look just like your other marketing materials, it will not stand out with it's own identity. You want to create a flyer that appeals to people in a different way from your postcards and coupons that you mail them. You want the flyer to capture their attention and give them a reason to hang onto it. Sometimes flyers are so dull that people see them and toss them in the garbage after merely glancing at them. Action words are the best way to cause your target audience to get hooked into your flyer and then to do something about it. If you can draw their attention for at least 5 seconds, you have done your job.

Where else can you pass out flyers? Stand on street corners where your target audience passes each day and hand them out. You might also try talking to some other businesses and ask them if you can leave a stack of flyers on their counter. You will be expected to do something in return for them so make sure you have extra counter space where you can advertise as well.

So what makes a flyer stand out? It starts with the action words you put on the flyer. The action words should instantly grab their attention and then give them a desire to do something about the flyer. Once you have captivated their attention, it will be up to you to do the rest of the work and sell them on your products and services.

Always provide a phone number and web site where your customers can go for more information. You want them to remember how they can get in touch with you, even if they are not initially interested in your flyer. Including your logo is another must on the flyer as it helps to cement your companies image in their mind.

Using bright paper is a great way to capture their attention quickly. You do need to be careful about the paper color because it can sometimes be overpowering and people cannot read it, especially when they are outside. If you want to use yellow or orange, opt for a dull yellow or orange instead of the bright ones because it can be difficult to read the text.

A great way to make a flyer a little more attractive is to consider printing them in 2 colors. This way it helps to break up the text a little bit and gives the eyes something else to focus on. Print your action words in different colors so they stand out a little more from the rest of the text.

Put yourself in your customer's shoes when you are designing flyers so you can make sure they are meeting your customer's needs. You want to strive to satisfy your customers and advertising from their point of view is the best way to do that.

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