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How to use Twitter to promote your business

ladyoncomputer30349375.jpgIf Twitter is utilized correctly it can be a great tool to market your business, or it can end up being a big time-waster. This depends on the specific steps that you use, if you decide to utilize Twitter to promote your business. The key to being successful when using Twitter to promote your business is to make sure you are doing it correctly. Savvy business owners have found that when using Twitter correctly, they can reach large numbers of potential customers, in a both a cost effective and timely manner. Here is what you need to know about how to use Twitter to promote your business-

  • Make sure that you provide both value and quality in your Tweets-If you really want to utilize the power of Twitter, as a marketing tool, you need to make sure that you are providing your followers with some value, in your Tweets. It is important to keep in mind that the Tweets you provide, or the content that you are sharing will solve a problem or fulfill a need, for your readers. The bottom line is that you have to make sure you are worth following. You will want to present yourself as the expert in your field. You can provide this value content in many ways. Some businesses will offer tips, give advice, add something that is controversial for readers to look at or add humor to their Tweets. It is important to remember that you only have a short time, to grab your readers attention. If at any time they feel the content you are providing does not have value for them, they will stop following you.
  • Do not over promote your company-While you may think that this is the key to using Twitter, this will quickly backfire. The reality is that no one is going to follow you. Worse yet they will stop paying attention to what you tweet if you are constantly going on and on about your business. Social media experts recommend that you should only promote one time, for every fifty valuable tweets. While it is natural to want to promote your company, you need to make sure you earn that right by providing value first and promotion second.
  • Don't get personal-It is important to remember that no one wants to know what you had for dinner last night, where you are going shopping, or what your summer vacation plans are. Keep in mind that if you engage in sharing personal info on Twitter, you will quickly lose your credibility to market your business. You want to establish yourself as the expert in your field, so forcing your reader to make their way through the personal tweets to find ones of value is not the way to do it. This can mean that your marketing will be a waste of time and effort. If you want to share those things then create a personal Twitter to put all of those personal bits on, and create another for your business. This way you will not have the problem of mixing personal and business information.
  • Keep your tweets short-Your tweets should short enough they can be re-tweeted. You need to remember that Twitter limits you to 140 characters for your posts. You may think that this is short, however, the fact is, if you want to be re-tweeted, you will need to go even shorter. This is important to understand because when someone re-tweets you, your username has to go in front of your post. This means that unless you edit your post, they can't re-tweet it. The bottom line you need to make it easy for people to re-tweet you, if you want to utilize Twitter and have larger exposure.

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