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Why video is important to social media marketing

womanstanding33030346.jpgSocial media marketing is the new frontier of business promotion. Savvy business owners are finding that by using social media to market their business, they are able to reach a large number of potential customers, with very little cost, effort, and even time involved in the process. Best of all social media marketing adds to the traditional marketing mix, giving businesses a chance to reach potential customers in a way that more mainstream marketing might have overlooked. While social media marketing on its own can be highly effective, video has become an important part of it. Here is why video is important to social media marketing.

Video has become an easy tool to use in the marketing of your business. With the availability of cameras, in everything from phone to PDA's, using video has never been easier. If you are using social media marketing, you can add video to enhance your overall pitch and attract and hold the attention of your potential customers and other contacts. When video is used the right way, it can be a highly effective marketing tool. You can design your video to easily enhance the marketing presentation of your product or service. Consumers love multi-media. Because you only have seconds to attract the attention of your potential target market, it is important to know that studies have shown that video is much likely to cause a reader to stop on your site, then any other type of media. However, it is crucial to understand that the video must be worth watching or its purpose becomes meaningless. Here is what you need to know about why video is important to social media marketing-

  • Make your video something fun to watch-The bottom line is that if your video is boring, it might as well not be on your social media site. If your video doesn't reach out and grab the attention of the visitor to your site, then it simply doesn't matter how great the video really is, or what information it imparts. Any video that you post on a social media site needs to be fun, positive and carry your brand in an upbeat. In addition, you have to make sure that while it is doing all of this, that the video is still informative. Remember that the better your video is, the more likely it will be used successfully in your marketing and even more likely that people will re-post your video, to share and recommend to others. Today's consumer wants to be able to learn things. Your potential customers are going to appreciate a video that is both entertaining and informative at the same time. By being informative you will also be giving your customers something of value. You want to present yourself as the expert in your field. Your customers should seek you out because you have the solution to their want or need. The bottom line is that there has to be a reason for people to press play and watch the video. Remember that there is no reason that the video itself has to be professionally mad. If it gives your customers the right message, they won't care.

  • Make sure you post your video in multiple places-There are a lot of places all over the internet where you can post videos. Marketing experts agree that the best way to utilize the marketing potential of videos is to post them in several different places. You can use your social media networking sites like Facebook, links to video on Twitter and even your blog, to post videos. However, you should not forget about sites like YouTube and make sure that any video you are using is posted on your website. This can draw substantial traffic to your site since search engines love multi-media.

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