Getting More Out Of Your Customers

How can you get more out of your existing customers? These individuals will make up about 80% of your revenue, which is why you need to focus on having marketing programs that are geared toward them. It is also important to turn to these customers to help you bring in some new sales. Customer referrals are great as they are usually a guaranteed sale. This means that you are able to talk to your existing customers and to have them give you names of their friends that could be interested in what your company has to offer. Once you have the names, you can then focus on selling to them by letting them know how their friends recommended their services.

Your existing customers are great to market to because they know what to expect from your company. They are prepared to see advertising promotions from your organization and they likely will purchase it if they know you always provide them with quality service. As long as you do keep your quality standards higher and you are focused on giving the best service to your customers, it will be easier for them to trust you and to feel comfortable in referring their friends to the company. Use customer surveys to find out how you can improve your services and to see what your existing customers like and dislike about your company. Here are some of the things you need to focus on with the surveys:
- Did our product meet your expectations?
- Did our customer service team meat your expectations?
- Do you feel that we price our products correctly?
- Where can we improve?

As long as you continue to serve your customers with the best possible service, they are going to keep coming back for more. Your customers want to see that you have a company that is always going to provide quality service and always is trustworthy. When you are able to build up your reputation with them, it will be able to create a stronger company for everyone. The goal of your company needs to be to exceed the customers' expectations when they deal with your organization.

Make the extra effort to get to know your customers names and to get to know them on a personal basis. This helps to make your interactions with them a little more personable and it can boost your credibility. Look at companies that give you some personal attention. Are these the companies that you tend to frequent? When you have a company like this, you will really become loyal to them and this is what you want to give to your existing customers.

Do you offer product guarantees to your customers? Even if you build a quality product and you are sure it will not fail, it is still a smart idea to provide product guarantees to your customers as it shows them that you are confident in the products that you build and that you do make them to last.

Another way in which you can get your customers to continue coming back for more and offering you some referrals is by taking the time to develop a good loyalty marketing program. You should provide them with an offer that they cannot refuse. Product discounts are commonly used but there are other things that you can turn to in order to focus on building loyalty with the customers like offering advanced purchases or creating some type of points program where the customers are rewarded when they continue to buy form your company and they can get some free products or other things.