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How to use a website to market your business

Online marketing has become the new frontier of business promotion but surprisingly many businesses are still resisting the lure of this type of marketing. This is unfortunate since studies clearly show that many customers that are being passed over by more traditional marketing methods are being reached through internet marketing. One of the reasons for this is the fact that many consumers turn to the internet to research before making a purchase decision. This means that even if you don't sell online if your company is not represented with a website you may be overlooked by the very people you want to buy from you.

For this reason alone it makes it critical that you get an online presence quickly. However, setting up a website can be intimidating for some business owners. You may feel that you don't have the technical expertise that you need in order to set up a website. The good news is that it has never been easier to get your business online. There are sites online that will help you with a free tutorial. If you are not satisfied with this or feel that you need more help consider hiring a website developer. However, you choose to do this the little bit of money that you spend will provide a big return in the ways that you are able to market your business. Before you get started setting up your website there are some things to keep in mind when marketing online. Here is what you need to know about how to use a website to market your business-
- Make your website stand out from the crowd-There are most likely hundreds if not thousands of websites to compete with yours. That means that you must put up a website that will attract and keep your potential customers attention in only a few seconds. Whether you do this through color, text, or some other effect you will need to be able to entice your visitors to stop surfing and explore your website. If you are unable to do this you will quickly find that it doesn't really matter that you have website after all.
- Make your website easy to use-The bottom line is that the visitors to your website will not want to wade through several pages to determine what it is that you can offer them. Your website should be designed so that it takes no more then two clicks to get anywhere within your site. Keep in mind that the competition also plays a part here. If your website is not user friendly and allows your visitors to quickly find information, they will quickly become frustrated and move on to your competitions website where they can find what they need-fast.
- Make your website easy to understand-Unless you are looking to draw customers with a heavy technical background then you need to make sure that the content on your website is easy to understand. While you may be proud of the technical aspects of your product or service if they are not something that your customers will be interested in then you are better off skipping the technical information and simply marketing.
- Make your website something of value to your customers-In order to market effectively with your website you will need to provide your customers with something of value. If they feel that your website is simply a push for sales or if they continue to visit only to find the same, old content they will assume that you are not serious and genuine in your efforts to market to them. Making sure that your website hold value and stays updated is crucial to using it for marketing your business.

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