Mobile marketing bottom line

Mobile marketing is personal and engaging. It provides you opportunities to reach your consumers and interact with them on a personal, portable device. People carry their mobile devices with them everywhere they go, that is why they are called mobile, and why it is such a useful way to market. Mobile marketing matters, it is evolving and it will continue to do so. The bottom line when it comes to mobile marketing is as follows:

1. One of the most important things you can learn as a company interested in mobile marketing is that mobile marketing is an evolving area. Nothing is set in stone yet, and things are continually changing. Sometimes the best way to learn how to market appropriately when it comes to mobile devices is through trial and error. Or, take a look at what the industry leaders are doing, and follow their lead. Then, start to take your own initiative and find ways to implement and integrate mobile marketing into your existing marketing plan. Research is a big part of making the most of your mobile marketing, knowing what your customers need and want, and how you can provide value to them.

2. Consumers are going to pay for content on mobile devices. Mobile marketing has evolved already, and continues to do so, but the one thing that has stayed the same is that consumers will be willing to pay for content. When mobile devices first started to get big people paid for personalized ring tones. Today there are so many more options for personalizing phones and mobile devices beyond ring tones. The fact is, consumers will pay for content, and you can market to them with that in mind. Whether it is a game, a coupon code for your service, an app, etc. consumers purchase things for their mobile devices, you can take advantage of that.

3. Who mobile users pay, what they pay for, and how they pay for it are starting to evolve as quickly as the devices on which they consume it. Mobile devices are now consumption devices. You can add books to a reader, music to an MP3 player, applications to smart phones and other devices that allow you to play games, etc. Every mobile user is going to have their own unique set of things they consume on their mobile device, just like play lists vary from person to person, so does the things they will be willing to buy on a mobile device. However, they will pay, and as long as you keep giving someone options for what they can have, and do with your service on their mobile device, you will be fine.

The bottom line is simple, mobile marketing is here to stay, it is changing, as mobile use changes, but it is not leaving. You can adapt and be flexible, evolving as it evolves, or you can ignore it and get left behind.