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Understanding buyer motives
A great way to find out what your buyer motives are is to have surveys. Find out why some of the people purchase products. Is it because of price? What about the name brand? Do they shop because they are bored and just love to shop? If you can ask survey questions, you can find out a ton of information about your buyers and this will really help you when it comes time to prepare a marketing strategy. You will be able to figure out when you should target certain groups of people (like tax return time) and when your sales are going to be slow (January, when the Christmas credit card bills are due). Companies can often figure out buyer motives by speaking to their customers and having positive interaction with them. Several people will buy your product if you have good persuasive skills. It helps to have a great product to market in the first place. When you are interacting with your customers, find out what motivates them to shop at your store. This will help you predict their buying patterns in the future. If you aren't getting the feedback you want from your customers, ask them to shop at your store. You can do this by sending out marketing flyers that discount products or offer a free product in conjunction with a purchase of another one. Asking for business may sound odd, but it is a great way to gain attention and to get customers to come to your store. When you ask for business, you can figure out how this motivates some of your customers. Many of them will lose control and just spend money once they get in the store because of all the low prices you offer, others will stick to a list and stay on budget. No matter what type of buyers you have, make sure you are offering the best products available for low prices.
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