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Using The Marketing Mix In The Right Way

Do you have a marketing program that works effectively? If your marketing program is not working, what can you do about it? Marketing needs to be done effectively in order to help you build a presence and to provide you with plenty of leads for the sales team to use. The marketing programs you use will become part of the marketing mix. A marketing mix generally refers to the 4P's of marketing which are as follows:

1. Product
2. Price
3. Place
4. Promotion

When you have these 4 elements combined together, you will be able to easily find a way to generate stronger sales for the company and you will be able to focus your efforts on making a large presence. You need to start your marketing mix by sitting down to take the time to define each of the products that you are promoting. It is important to write down the selling points to the various characteristics of the products so you can see the areas that you want to market.

To find out the product attributes that are marketable, use your customers to your advantage. Customer surveys can help you out as you will be able to learn the information from the customers about the product attributes. When you know this information you can use it to combine it so you can make future products as well. This is an effective way to help you in being able to focus your efforts on creating a solid company in the future.

A solid marketing mix should have a balance of various marketing programs. You need to look into using things from your social media presence to your offline presence. Where are the customers? Are they online or offline? When you know how they are reacting and responding to the company, it will give you the right type of assistance that you need to make a difference with your marketing promotions. It is a good idea to really look at what you can do in order to market in a way that the customers will see quickly and will respond to and then pass along the information to their friends. When you do this, you create a word-of-mouth campaign that is able to give you strength in the industry. You will need to be prepared on your end as you can end up dealing with some issues pertaining to things related to problems that are related to how quickly the customers are able to get their orders. Delays in shipment will only lead to issues and will cause you to lose money and your credibility.

Your marketing mix also needs to have help when it comes to the pricing. You must be able to focus your efforts on understanding the customers budget needs as they are going to have issues with many different things related to pricing. You need to use the surveys to help you in figuring out what the price needs to be for the various products that you are marketing.

Use the marketing tools that you have available to help you in creating a presence. You need to really look at how you can use marketing tools like social media and offline efforts to help you out. These efforts you use will be able to give the visibility to your products so they get noticed and so you can sell them. Encourage people to pay attention with flashy materials and action words. Stay active with marketing so you can make a difference. As long as you are active, people will start to see your name and will start to pay attention!

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