|
|||
How to put customer advantage above competitive advantage in manufacturingWhen it comes to manufacturing there is nothing more important then putting customer advantage above competitive advantage. But before you can do that you are going to need to understand what customer advantage is and what competitive advantage is and how they apply to manufacturing. Let's first start with customer advantage. Basically what customer advantage is would be something that you are providing the customers that will set you apart from other companies. Basically you are promising to deliver something to your customers that your competition can't or doesn't provide for them. An example of a customer advantage program would be a warranty, service or delivery that your competition doesn't yet provide.
When it comes to competitive advantage many people already know what that is. Basically competitive advantage is getting the edge over your competition so that you can gain the customers. But one thing that you need to keep in mind is that if you don't have something that your competitors do there is no way you are going to gain the advantage because customers are going to find out the truth in the end, which means you shouldn't put all your money into marketing your slogan or your advantage if what you are saying won't hold up. Difficulty rating: Easy Step one: Step two: Step three: Step four: Step five: But one thing that you need to know about customer advantage is that it is actually a form of competitive advantage so there is actually no set way you should go about putting customer advantage above competitive advantage. The reason why customer advantage is a form of competitive advantage is that you are competing with your competitors for the customers and the way you are getting them is through offering them something that your competitors can not offer them or will not offer them. |
|||
Copyright 2003-2020 by BusinessKnowledgeSource.com - All Rights Reserved
Privacy Policy, Terms of Use |