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How to utilize the power of Twitter to build your business

Twitter has become one of the mainstays of social media networking. More and more businesses are turning to this social media, to promote and grow their business base. While Twitter was once thought of as a passing fad, today businesses are viewing it as a marketing mainstay. Consumers are turning to this unique social media to check out the latest information in just about every category. The uniqueness of Twitter has made it a standout in the world of social media networking. Users can send out a quick message to their "followers", using less then 140 characters. However, it has been shown to be an effective way to develop a great relationship between businesses and their customers. Businesses have begun using this social media phenomenon to market their products and services, in a variety of ways. Here is what you need to know about how to utilize the power of Twitter to build your business-

- Twitter is highly efficient-One of the major advantages to using Twitter is that it is mobile and easily updatable. Businesses can send out multiple uploads to stay in touch with their customers even throughout the day. You can use Twitter to build an extensive list of key contacts that can greatly benefit your business. Best of all, you don't require extensive technical knowledge to use Twitter. You can simply set up an account and begin tweeting, about whatever would be interesting to your customers.
- Twitter can help you build trust with your customers-You can use Twitter to build a relationship with your customers. Tweeting with integrity and offering your customers information that is of value to them, will build trust in the relationship. However, when your customers feel that you are taking an interest in what is important to them, they are far more likely to return again and again, to buy from your company.
- Twitter is highly selective-Because of the fact that your customers can choose to follow your Twitter account or not, it becomes selective as to who your marketing message is sent to. This means that when people have chosen to follow your Twitter account, they believe you will offer them something of value, and not just pressure them to buy from you. This helps to further develop a long lasting and loyal relationship between business and customers.
- Twitter directly markets-Business owners are finding the strength of Twitter lays in the direct marketing that it can provide. In order to increase your followers you can offer incentives that will have customers seeking you out. You can use Twitter to gain wider exposure to an ever growing audience. Offering coupons, discounts or even sneak peeks of upcoming products or services can directly market to your customers and build your business, without a having to spend a great deal of your marketing budget.
- Twitter is easy to find (if you set up that way)-While other social media networking site can be harder to track down, Twitter is easy to follow if you set up your account the right way. You want to make sure that you create an account that is easy to find. Once your followers find your account, you want it to be easy for them to refer others to it. Social media experts recommend that you use the name of your business or the URL of your web site. In addition, you need to be consistent so that your followers will know where to find you.
- Twitter can improve your web site rankings-Once you have some experience with Twitter you can provide links to your web site that will raise your rankings in the search engines.

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