Reasons Why Your Marketing Program Isn't Working

How many times have you invested into a "sure thing" with your marketing promotions only to find out that you are taking a huge loss and having a big waste of time? There are so many marketing programs out there that "guarantee" results but rarely do all of them actually deliver on these promises. You need to really research any marketing program before you go to the trouble of investing into it so you don't toss your money into a fire. So what is it about your existing marketing promotions that are working or are not working? Take a look at what is happening with your response rate from your customers and look at it with fresh eyes like the customers instead of being the marketer.

There are 2 main reasons why a marketing program doesn't work. These reasons include the following:
1. They are not exciting. A good marketing promotion needs to be able to actually capture the attention of your customers. You need to find promotions that are exciting to them and drive them to do something. If you create marketing promotion after promotion and you do not see anything happen, you have boring marketing promotions. Revamp your advertising style and really look at your marketing program as a whole to figure out how you can revamp it to make it fresh and exciting to the customers. This is common with a lot of large businesses as they will even consider upgrading their logo to show something new to the customers. Customer surveys can help you to find out what your customer's really think about your products and the marketing promotions that you are using.
2. Failure to be consistent. This is another reason why your marketing promotions are not working as your customers may not be able to tell that your ads are different from your competitors. Are your ads hard for them to identify? If people don't know that they are from your organization, you will end up failing at your marketing promotions. The colors that you use along with the message that you have with your marketing promotions need to be clear and precise. You need to do all that you can to keep everything consistent so people don't question where the ads are coming from.

Now that you know the main reasons why your ads are failing we will look at how you can alter them so you can start getting your customers attention. Start making ads that are going to tell a story to your customers. You don't need to do this all the time but telling a simple little story will be enough to engage the customers and gain their interest. People respond to humor a lot so this is always something to consider as you create ads.

Use new marketing promotions that are different from what you traditionally do. How about using some nice marketing promotions like videos that help to secure your position and reputation in your industry? This is a great way to enhance your credibility but to show your customers that you are getting your name out there in different ways and not the same old boring ads.

Take time to actually plan out your marketing promotions. You have to get to know your customers and what they want to see from you. When you can plan for marketing promotions it will allow your customers to understand the message and to know that it's coming from your company. Try to be as consistent as you can with the promotions so they know it's your company and then they know what type of service and things to expect from your organization.