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Using billboards for marketing

handshakeoverflags32166713.jpg Using billboards for marketing definitely has great benefits which may be shocking in the technical savvy world that we live in today. Billboards are a great way to market your product, but like any advertising, there are some downfalls. Billboard advertising can be an effective and cost-efficient way for entrepreneurs to spread the word about their products and services. Actually it has been shown in the last 5 years that billboard advertising is on the rise in America.

There are some do's and don't to billboard advertising that you should keep in mind before proceeding forward with your advertisement.

The Do's:
You should convey your message not only in words; but also with pictures.
Make sure your company name is visible at a long range.
Use strong, bright and contrasting colors.
Use catchy and short phrases to get attention instead of complete sentences or paragraphs.
Select easy to read lettering so it can be read from a long distance away.
The background should be a different color than the text so it enhances the message, not takes away from it.
When using billboard marketing make sure that you remember less is more. Don't overcrowd your billboard, that will just take away from your message.

The Don'ts:
Just stick to one primary message, don't add other phrases to it.
Don't use more than 10 words
Don't overcrowd your billboard.
Don't put words or sentences stacked on top of each other.
Don't make up your design in a hurry, take your time. You will be glad you did!

Here are some interesting statistics about billboards:

Billboard marketing is one of the most popular ways to advertise.
The #1 source of advertising is TV which reaches 94% of Americans.
The #2 source of advertising is billboards which reaches 93% of Americans.
There are 53% more cars on the road today than 30 years ago so more people are viewing billboards than ever before.
More people view one specific billboard more than view The Super Bowl.

5.5 billion dollars is spent on outdoor ads each year. That number is expected to rise again this year!
62% of those outdoor ads are billboards
15% are street furniture
18% are bus transit systems
5% are various other ways

Billboards are cheaper
A billboard ad is working for you twenty-four hours a day, seven days a week unlike other ads. The cost of billboard advertising is also cheaper; it ranges from about $700 to $2,500 a month. The shocking thing is, a full-page ad running for one day in a major newspaper costs about the same amount of money.
Billboard marketing is 80% less than TV advertising
60% less than newspaper ads
50% less than radio advertisements

Before doing your own billboard marketing, there are some things to consider:

  • The amount of information that is on a billboard is limited. It has much less information than a printed ad. So, keep your ads short and catchy. Billboards are more for visual approach, so the fewer words the better.

  • Billboards are effective, but they do have their limitations. Make sure that billboard advertising isn't your only advertising. Consider other methods of marketing as well.

  • Decide what type of demographic you want your billboard to attract and build your ad's message based upon that. Once you decide on a theme, select what size billboard will work best for your needs. If you don't think you can design a billboard on your own, hire someone to do it for you.

  • Know your market. Since the majority of people who own automobiles are more affluent and mobile, billboard ads tend to target middle to upper income people. Also, it is good to find a high traffic area for your billboard so it is seen by the most possible people.

Using billboards for marketing is a great way to get your business name and products out there. Remember that billboards aren't meant to contain a lot of words, just keep it simple and visually stimulating. If you use billboard marketing properly, you can have a lot of positive feedback for you and your company. Follow these tips when you consider doing your own billboard marketing, you will be glad you did!

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Posted by DF
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