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Getting results with a small budget

brokenpiggy19109501.jpgWord-of-mouth marketing is one of the best ways to generate a buzz about your products and services and the best part, it is completely free. Many businesses have a small budget to do their marketing and advertising and they cannot afford to spend hundreds to thousands of dollars on print marketing and commercial advertising.

Print advertising
If you really like print advertising, try sending out direct mail pieces. Direct mail campaigns specifically target your audience and they help to drive people to your store. Direct mail involves picking all or some of your current customers and offering them some type of incentive to purchase your products. Some companies offer a 10% discount on their entire order while others will work out arrangements to offer free shipping on specific order amounts. Postcards are the cheapest way to send out a direct mail campaign. You can often get great deals on direct mail campaigns from online companies that need to run multiple postcard orders at once to keep their printing costs down.

In addition to direct mail campaigns, you also have some of the old marketing methods that work great like flyers and door hangers. Hire some teenagers to walk around each week and hang some door hangers for you. It's a great way to quickly increase your revenue and it doesn't require a ton of effort. Work with coupon packaging companies that mail out monthly coupons to specific areas. This is a simple way to generate some quick revenue and it hits your target audience. It generally costs about $100 a month or less to work with coupon companies that will mail out your coupons for you.

Online marketing
The internet is one of the best ways to reach your target audience. Create a web site for your business that provides customers with all the information they could possibly need. Make sure your web site is easy to navigate so your customers don't have a difficult time trying to figure out where your products are.

Email marketing campaigns are a wonderful way to boost your marketing efforts and it's 100% free. Using email marketing campaigns, you are able to send out targeted mailers to people that want to receive information from your company. Depending upon the type of business you are running, you may need to send out monthly newsletters along with weekly promotions that will keep people interested in your small business. Make sure to send out emails around holidays so you can offer them some great promotions to help boost your revenue.

Pay-per-click marketing campaigns can get expensive so you need to have a great landing page set up if you decide to follow this campaign. The landing page must quickly sell customers in order to pay for the advertising campaign. The nice thing about pay-per-click is that it does help to increase your web site traffic, allowing your web site to climb up higher in the search engine rankings. The more exposure you can gain, the more people will start to recognize your business. If you haven't listed your web site in the search engine directory, make sure you do it quickly so customers can start to find your web site online.

Business cards
Networking is a great way to gain exposure and to boost interest in your business. Your goal is to talk to individuals that have some type of influence in your target market. They will be able to spread the word about your business and influence others to purchase products from your company. Always keep business cards with you so you can quickly pass them out when you are networking with others.

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