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All about finding your target market
Finding your target market involves finding the answer to two questions. These questions are- The first step is to learn everything you can about the demographics of the group most likely to buy your product or service. Demographic information can be as basic as gender, income, location, lifestyle choices, and buying habits. However, it should be noted that demographics can also be extended as far as you need it to be. Most business owners find that the more they know about their potential customers the more they are able to refine their marketing to better deliver their message. One of the most important aspects of demographics is knowing how your customers like to shop. For example-If your target market likes to shop online then you need to begin marketing online as soon as possible. However, if your customers prefer a physical location to shop from you will take a very different direction with your marketing. Once you learned everything you can about your target market then you need to know what they are looking for. You want to position your business through your marketing as the expert in your field. This way when your potential customers go to satisfy that need or want then they will come to you. You can do this by using your marketing to establish your business with trust and credibility but first you need to have a clear idea of what your target market wants. Then your business must be there as the answer. When you are working on identifying your target market you should not overlook your competition. Knowing what your competition is doing through their marketing is crucial to understanding your target market. You should always be aware of what is happening within your market. However, keep in mind that this does not mean that you have to market in the same way your competition does but rather having this information can guide you in making your marketing unique and attracting more of the target market to your business. In addition, you may find gaps in what your competition offers that you can capitalize on in your marketing. |
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