How to use social media video to build your business
Business promotion is being done in a multitude of ways, using social media networking. Business owners are appreciative of the fact that social media video cost very little to set up (and only needs time and effort to maintain) and can reach a very large number of potential clients. In addition, this type of marketing can often reach potential customers that may have been overlooked by more traditional marketing methods.This has lead to many business owners using social media networking as a part of their overall marketing strategy. One of the newest ways of doing this is using video on social media sites. While just using social media networking can be effective, adding video to it can often strengthen its impact.
It has never been easier to use video as part of your marketing message. Cameras have become high available in everything from PDA's to phones. You can use video in conjunction with your social media networking, to help you hold your customers interest and attention. Today's consumers love multi media and they will appreciate the fact that you make the extra effort to add video, to your marketing message. Studies show that since you only have a few seconds to attract the interest of a consumer, using video can be an effective way to gain their attention. However, it can not be stressed enough that your video needs to provide something of value to the consumer, or you will more likely cause them to move on to someone else. Here is what you need to know about how to use social media video to build your business-
- Make your video fun to watch-Today's consumers are bombarded with literally thousands of marketing messages. You need to make sure that your potential customer will want to watch your video and enjoy it. If your video is not creative and enjoyable to the watcher, there is little chance, you will gain their attention long enough to let them know what you can offer them. You should make sure that any video that you post is positive, and carries your brand in an upbeat and positive manner. However, you should never let go of the fact that your video should still be informative about what your business does and has to offer your customers.
- Make your video something your customers will want to re-post-You want to enlist the unknowing help of your customers in spreading your marketing message. You want to make sure that your video is so enjoyable that your customers who watch it will want to share it and recommend it to others. Keep in mind that you want to use your video to educate your customers, so that they will want to share what they have learned. Best of all you are offering your customers something of value, which only strengthen the relationship that leads to good marketing. Remember, that your video needs to be able to position you as the expert in your field. You want your customers to look to you, for the answer to their need or want. Finally, make sure that your video is professional, so that your customers will take you seriously.
- Make sure your post video is posted in multiple places-You should not limit yourself to only posting your video on one social media networking site. There are lots of places that you can post your video. Take advantage of the fact that you can utilize the marketing potential of social media networking to build your business, and put your video on several different sites. Finally, you should make sure that you always link your video back to your website, where your customer can purchase from you, if they decide to.