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Marketing versus advertising, what is the difference?

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Many people do not know the difference between marketing and advertising. Both processes are essential to the growth of a company. Having marketing and advertising work hand in hand will be substantial to increasing revenue. Many people do not know what the difference is between marketing versus advertising. While they share similar aspects and work together to benefit the company, they are two different strategies.

Marketing vs Advertising
How is marketing different from advertising? Advertising is a single component of marketing. Advertising is the piece of marketing that involves spreading the word about your business and products. Advertising is considered the most expensive piece of marketing. It includes ad placement, direct mail pieces, television, radio and internet advertising. Marketing is different from advertising because it is a process. Marketing is considered a campaign that is designed to create awareness of products, services and brands. Marketing believes in building relationships with customers and strengthening their overall customer satisfaction.

Marketing
Typically marketing is considered a process that involves different aspects of advertising, sales and distribution. Marketing is concerned with their customers and the needs of their customers. Millions of dollars are spent in marketing focus groups trying to decide how to fix existing products and services. A good marketing strategy will understand the needs of the customer and find the best way to send information to the customer. Planting a seed of desire in a consumer is one of the best tools marketing has. If a consumer relates products with your overall company image, then you have a successful marketing strategy,

Advertising

Advertising is an aspect of marketing. The goal of advertising is to create awareness of existing products or services. Advertising explains why customers need that particular product, how it will benefit their lives and how to get it. Advertising is often looked at as the most important part of marketing. It definitely has the largest budget out of all the marketing procedures. However without a good marketing strategy, advertising will not go far.

Marketing and Advertising

In order to become successful you need to plan out a good marketing strategy and figure out the best way to advertise to them. Advertising comes after a good marketing foundation has been put in place. In order to build this base, you need to get a good group of marketers together and start from the bottom up. Here are a few tips to start up your marketing and advertising strategy:


  •  Know your customers and their needs

  •  What works for advertising? What have your customers responded to?

  •  How are you going to reach your potential customers?

  •  What is your advertising budget?

Having the answers to these questions will help you lay out a good roadmap for the beginning of a great marketing strategy. Advertising may be a great tool for marketing, but marketing vs advertising prove to be two different areas. Neither advertising nor marketing could succeed without the other. They go hand in hand to build a successful company. Knowing how they are different and alike are beneficial to your company's success. When your marketing team comes together to create the marketing strategy, they too may be confused by the differences of marketing versus advertising. Remind them of a good quote that has often been repeated about the difference between marketing versus advertising:
"The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy."

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Posted by DF
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