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Mistakes to avoid when using social media to build your business

If you are a business owner who has decided to use social media to build your business, it is important to know that there is a lot of information, about what to do and not do. While social media networking sites, can be a profitable way to build your business, it is important to have an understanding of the best way to go about promoting your business. There are lots of information, tips and guidelines that can help to make sure that you are not wasting your time and effort, on this type of marketing. It is important to avoid making mistakes when using social media networking to build your business, because ultimately it can damage your business. Here are some mistakes to avoid when using social media to build your business-

- Failing to respond to site visitors-Every business owner should understand that if a business fails to respond to comments or questions that are left by either current customers (or worse yet prospective clients), then your social media networking efforts will be in vain. This is true whether you have been online for a long time, or are just trying it out. Your readers will quickly see that the comment aspect of your social media only works one way, and will then turn to companies that take an interest in establishing a relationship, with their customers. It is crucial to remember that effective marketing happens when you have established a relationship with your customers. This is really the only way to establish both creditability and trust. If you do not respond to comments, social media experts have stressed that this is one of the quickest ways to damage your marketing efforts and make them less effective. In addition, businesses that fail to take their customers comments or questions into consideration, are losing a free source of very valuable information that could help to make them much more profitable.
- Outsourcing or automating your social media networking-The essence of social media networking is the ability to create a relationship. Your followers/readers will quickly pick up on this, if you are leaving this type of marketing to someone else, or worse yet, a computer. Many times this happens because business owners become overwhelmed with the day to day demands of running their business. They fail to see the importance of their online marketing, and delegate it someone else. There really is no substitute to creating this type of relationship with your customers. Keep in mind that today's customers are highly tech savvy, and they will soon see that your social media efforts
- Pretending to be someone else-There is a new phenomenon in social media networking, where businesses adopt a fake id, in order to build up their reputation. The bottom line is that not only can this seriously damage your marketing efforts; it can bring on some major legal trouble. In addition, do not let your employees post review of your business; it can bring on legal ramification as well.
- Not rewarding customer loyalty-One of the basic premises of social media networking is the fact that you can easily reward your customers. You can use your social media networking to offer incentives, discounts and coupons that will reward and encourage your customers to shop with you. Best of all, you can do this for a small percentage of what it would it cost, if you were to run the same promotion offline. You need to make sure that you are giving your customers a reason to come back and see what you are posting. Offering this type of incentive is one of the best ways to do just that, while building your business, at the same time.

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