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Using neuro-science based research when planning your marketing efforts

graph16220798.jpgHave you ever watched a commercial with a jingle that got stuck in your head for days, or even years? Neuro-science based research is helping companies to design better marketing tools to reach their customers in a timely manner. These tools help to evaluate why a customer responds to certain things (like jingles) and what motivates them to buy the product.

These neuro-science based research studies are done similar to the traditional methods to collect data from your customers like surveys and focus groups. They help you gather up valuable information you will need to make better products and to market them effectively to your core audience. While neuro-science based research may sound complex, it's actually easier than you think. There are several online tools you can use to gather up this valuable information like using website analytics and other things to learn about your customers and their browsing and buying patterns.

There are 2 main aspects to get your customers to go from a simple marketing message to buying the product. This includes desire and drive. How can you install desire and drive in your customers? Here are some things you will need to follow in order to gain the attention of your customers:

  • Need. What is your product and why do your customers need it? Creating a need for the product will help you to get the attention of your customers in a timely manner and to sell the product.

  • Content. When you are marketing your products, what are you saying to your customers? Content is vital to marketing as the right type of words will help to inspire the customers to take action and actually buy your products.

  • Comparisons. The other thing you need to show them is why your product is so much better from your competition. Why should the customers buy your product instead of your competitor's product? Showing them the alternative products and teaching them about your product is a great way to get their attention in a hurry.

  • Satisfy the need. A customer needs to be satisfied when they are purchasing your products. When they buy the product, do they feel satisfied with the product? Are they happy with the experience they had with the company? Do they feel a void?

  • Evaluation. After the customers buy the products, you need to do an evaluation of their buying experience. You need to find out what you need to change in order to satisfy more customers in the future. What was it that lead to a bad experience with the company or what lead to a positive experience?

Use your customers opinions to your advantage as this is the best way to find out what they are needing and what they want to see your company do for them. Customer surveys can help you to learn more about the needs of your customers and what you can do differently. Surveys will also help you learn what type of products you need to start creating if your customers aren't completely satisfied with the products you already have to offer.

Once a customer has purchased your product, don't forget to keep marketing to them. This is a common problem companies have because they focus so hard on the sale that they neglect to worry about these customers in the future. You need to keep them happy in order to keep them happy and coming back for more. Repeat customers are vital to the success of your business as they provide a large number of sales to your business since they are already educated on your company.

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