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Constructing effective press releases

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If you are in the process of campaigning your website or letting people know about your business, an effective way to market your company is by turning to press releases. Press releases will allow you to show your customers information about your company but also to generate new customers as they may learn something about your company that they can connect with. How can you write a press release that will be picked up by the media? This comes down to the content and the tone of the press release. As long as this information is effective and it peaks the interest of the reporter, you will be able to have a great press release.


Lets begin with the purpose of the press release. Why are you sending one out? What type of information are you promoting about the organization? You need a press release that can provide information to the reporter that is new and will peak their interest. Feel-good stories are always nice and they can get people interested. If your 20th anniversary of being in business is coming up, this is a great time to send out a press release. This can bring in local reporters that are looking for a nice story for the newspaper or even stories on the website. No matter what reporter calls you, it is important to be ready with information that they will find intriguing and that they know their customers will be interested in.

A press release needs to have a headline that immediately captures the attention of the news media member. They need to see that you have a story right away and that it is worthy of making the news. Have a good headline will draw in the attention and then the opening paragraph will bring in more interesting information. The press release needs an opening paragraph that causes the reader to think "hum this is interesting" and makes them want to keep reading. It needs to have a good story right away in order to keep people interested in the press release.

When writing a press release, never write it for keywords and for a sales tactic. This will not work and it will only end up frustrating the people that you are sending the press release to. The story can be focused on your business but you don't want it to be selling to the media as it will not make a story. Always write a press release that puts you in the shoes of the person reading it. What type of information do they want to read? What type of information do their readers want? Research the individuals that are going to receive the press release so you can learn about the type of stories they typically cover and so you can write a press release along those lines that will interest them.

To see what makes a press release good, take time to research some. Read over these press releases and you will be able to see if it peaks your attention and makes you want to read on. In just a few seconds you will be able to tell if the press release is making a good impression or not.

The angle that you take needs to highlight what makes your business different from others and why the news media member will want to do a story on your business. You should focus on the positive things of your business but you also need to focus on the success you have been able to achieve through your hard work. Do not blitz the media with too many stories. This will only annoy them and it won't do much for your organization as the will start throwing away the press releases. Only send out a press release when you have something that is news worthy.

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