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Hiring a Marketer - Should You Hire Experience or Potential?A marketer is an important part of your business. He or she is especially vital when the business is just starting out and needs to be promoted in all the right ways. That's why you need to make sure you hire the right person for the job.
At first glance, it makes sense to hire based on experience, especially for a start-up company. You want someone who knows what he or she is doing to market your business and make it noticeable to potential customers and clients. Hiring someone with experience means they have been around the block a few times and probably knows what works and what doesn't with regards to marketing. In addition, someone who has worked with several companies may be able to bring fresh ideas to your company. It's important to know that hiring based on potential does not mean your marketer will be completely clueless. For example, if you hire an entry-level marketer with a degree in marketing and a year or two experience under his or her belt, you're hiring someone who knows the basics and perhaps a bit more. Someone with potential will most likely be fresh out of college, so the things he or she learned in class will still be fresh. In addition, most programs require an internship of course, which will give you someone with some experience at an entry-level salary. Whether you decide to go with experience or potential depends on your needs as a company. If you decide to go with experience, you'll be hiring someone who knows what he or she is doing and has the track record to prove it; however, you'll be paying a price for it as well. Hiring based on potential means working and growing with someone who could be of real value to the company |
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