Lead generating tools
Generating leads is one of the most difficult things for a business. It is easier and cheaper to retain customers than find new ones. However, finding new customers is also very important, without it, the company would never grow. Thus the existence of lead generation. These are tools that collect information about people and provide companies with leads on people who may be interested in their product or service. For example, if you do several search engine searches about purchasing a car, a lead generating tool may sell your name and address to a car dealership as a potential lead. There are all kinds of lead generating companies out there who offer their services to help businesses and interested parties connect. The following is a look at some of the top lead generating tools on the market today, and how they can benefit your business:
The way the pricing works on this lead generating tool is that it varies depending on the number and type of contact information you get. A direct mail lead is less valuable, so it will cost less, about $.024, whereas the email of an executive of another company you want to sell to (for B2B businesses), you will pay $1.50 per lead. The leads are either direct mail, telephone, or email data. In addition to the per lead cost there is a subscription of $899 a year or $89 a month, which will give you access to all of Hoover's data. Or you can get a researcher subscription for $3,500 that will give you the ability to create targeted lists with the help of a representative.
The pricing with this is that you get $5 for each single contact, or you pay an annual subscription where you pay $1 per contact, or $250 per year and you get 250 contacts, $500 per year with 650 contacts, or $1000 a year with 1,500 contacts. The more you pay, the better value it is.
This is more for the person who wants to target consumers not businesses, and is a bit of a do-it-yourselfer. The pricing is based on how much you buy, and what information you want. If you want demographic detail or business information in addition to the name and direct mail address you pay more. They have a minimum order of $99.
No matter what lead generation tool you choose you will typically pay for the type of contact or lead you get, and what information they provide. The cheapest range from $0.24 to $0.38 for the name and direct mail address, but they go up from there if you want phone, email, or other business details. When choosing a lead generating tool, look for the one the best fits your needs, are you looking for B2B leads, or B2C leads? How many leads do you need? What kind of information do you need?
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