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Tips for emailing customers

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Do you have an online business, or do you contact your customers through email? Email is a very efficient way for businesses to contact their customers because it is so quick! In addition, you do not have to waste your money on postage stamps or letters when you email your customers – instead, with the click of a mouse, you can quickly inform your customers of the things that they need to know! However, there are a couple of things that you should know about emailing customers as a part of your business. Here are a couple of tips for emailing customers:


  • Write a professional subject heading:

    When sending an email to a customer, use a professional and appropriate subject heading. Make sure that the subject heading refers to the reason why you are contacting the customer. Avoid having your subject heading be something like, “Hey Nancy!” or “How are you, Joe?” This is an unprofessional way to write and is not appropriate when contacting customers – especially if you do not know them personally. You also will want to include a subject heading so that your customer is sure to open your email. If there is no subject heading, your customer is likely to overlook or erase the email.

  • Use correct titles in addressing people:

    When you are emailing your customers, you will want to address them properly. Open your email by saying “Dear [name]” or “Hello [name.]” Unless you have a personal relationship with the customer, it is best to address them by their first and their last name.

  • Maintain a professional tone:

    One of the most important things that you can do when you email your customers is to maintain a professional tone. If you are not professional, people may not even bother to read your email. In addition, they will not take you or your business seriously if you do not act professionally in your writing – instead, they might think that the email is spam or some kind of scam. In order to be professional, make sure that you write grammatically correct sentences and discuss things professionally. Avoid using any slang terms, and do not use more than one exclamation point (!!!). This is tacky and unprofessional.

  • Close your email properly:

    When closing your email, you should include some type of farewell, such as “Thank you,” “Sincerely,” “Best Wishes,” “Cordially,” etc. In addition, you might want to include your business title and contact information below. Most email groups have a type of “signature” feature for their email, where you can add all of your information to your signature, and it will automatically be sent with all of your emails.

  • Do not send mass or group emails:

    Another thing that you will want to do when emailing customers is avoid sending mass or group emails. There are a couple reasons why you will want to avoid doing this. For example, when you send out group emails, you will be giving out the email addresses for all of the people which are listed in the group, which can violate privacy laws. In addition, it looks tacky and unprofessional. Also, you should avoid sending out mass emails so that you do not get targeted as sending out spam emails. Not only are there laws to protect against this, but your customers might not even get the email at all! Many mass emails are sent directly into a “spam” or “junk” email folder, and it could get erased without your customer even knowing.



As you can see, there are a lot of important things to do when emailing your customers. Follow these tips, and you will have a happy and healthy emailing relationship with your customers

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