marketing articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

A look at database marketing

calculator32184079.jpg Database marketing is a form of marketing where you have lists and lists of customers or possible customers.It helps to divide people into general categories so that you can advertise to their specific interests.

Database marketing pulls people from all over the country or world and identifies them as possible and hopefully future customers.The lists help to define who might be more likely to purchase your product than other people.

Database marketing also generates lists of all current customers.It helps to break down the customers and define them in certain ways.For example there might be lists of all customers with children.Then the list might be broken down even further into what age groups the children are in.This helps define more specifically the interests of customers so you can advertise differently with them than other groups.

The way you can break up your customers is by statistics.Database marketing is mostly statistics and how to use those statistics to help your company grow.It also gets you figuring out how you can get your customers to spend more at your store.

You have to look at all the different statistics and what they stand for.The statistics can show you one statistic but look for any hidden parts to it.For example, if you have a statistic for how many of your customers have children, realize that there are different age groups and that a three year old isn't going to want the same product that a nine year old is going to want.

You have to make sure that you have general categories when dividing your customers and possible customers.You can't just run television ads that will cater to both men and women.Men and women have very different opinions and ideas about purchasing things so when using database marketing you have to remember that.Have an ad campaign for men on channels that men usually watch and then an ad campaign for women on channels women usually watch.This way you can cater to both men and women specifically and generally at the same time.

Divide your customers into very specific groups too.General groups can help to decide what sort of angle you want on your commercials but going more specific can help you target areas that you still might be weak in.For example if you have a general category of women that are married, not all of them have children.The ones that do have children often have very different wants and needs and so they might not be as excited about your product that you are mainly focusing for women who are married but don't have any children.By targeting the women who don't have children and not the women who do have children you are missing out on a huge marketing area.You might not want to do television ads for a more specific group, but advertising through the mail, billboards, or magazines will help to get more interest placed in your company by a smaller, but still very important group.

Database marketing can be very helpful to your company.If you make sure to use the information and really divide your customers into specific and also non specific groups you can advertise with a whole lot more impact.You will then get more business and you will soon have a more profitable business.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *

Business Info
Marketing and Sales
Small Business

Sponsored Links
Recent Articles


Copyright 2003-2020 by - All Rights Reserved
Privacy Policy, Terms of Use