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Point of sale marketing

creditcard19160241.jpgWhen you are marketing your business, one of the main things you may be worried about is how to get your customers to buy your products. Several businesses use point of sale marketing to lure their customers into purchasing more products. This is a great way to boost your sales and to keep your customers interested in your company. What is point of sale marketing exactly?

Point of sale marketing is used by practically every business. Have you ever gone to the grocery store and purchased an extra item that was by the register? What about online shopping and clicking on one of the products that is recommended for you? This is all point of sale marketing. Take a look at your business location and the layout of your business. Do you have some extra counter space where you can sell product? Even selling candy bars next to your cash register will add up quickly. People often purchase the items next to the cash register out of spontaneity. If you are trying to get rid of some old inventory, use the point of sale marketing to do so. Put this item next to the cash register and state that it is a clearance item or on sale. This is a great way to motivate people to buy more on their way out the door and it's a wonderful way to get rid of extra inventory.

Point of sale marketing needs to be attractive to the customer. Why would they purchase something if it looks beat up and old? You want to place the items in an attractive dispenser and dress them up a bit. Your goal is to get your customers to at least look at the items, even if they don't want to purchase them. Quite often they will purchase it because it looks good. Point of sale marketing is all about encouraging the customer to spend more and encourage them to keep shopping at your store.

Another common point of sale marketing strategy is to print coupons on the back of your receipts. This encourages your customers to come back and shop at your store again. This often encourages people to come back and shop at your store within a couple weeks or a few days. Make sure the coupon expiration date is clearly visible so your customers know when they need to come back and get their next "deal".

If you are a new business, point of sale marketing is one of the best ways to make an impression upon your customers. Since most of your customers won't know much about your business, point of sale marketing can help them figure out what type of business you are and the goals of your company. Contact some local businesses and ask them if you can do some trade-off marketing. This is when you will place some of your point of sale marketing items by their cash register in return for letting them place some of their point of sale marketing items next to your cash register. It's a great way to boost sales and gain the attention you need, especially when you are just getting started.

Make sure the point of sale marketing items you are using can help your business expand. Your company name should be on the item somewhere, even if you are selling a candy bar. Place some stickers on the back of the packaging so the customer knows where they purchased it from. Point of sale marketing not only makes a first impression upon your customers, it makes the last impression upon your customers before they walk out the door. Make sure you are using a good item that will inspire your customers to keep coming back for more.

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Posted by DF
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