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Blog Your CustomersBlogging is the newest method and fastest growing trend for businesses to connect with their customers because the blogs (web logs) allow customers and businesses to instantly publish to theweb to share ideas, concepts and news. So, What Is a Blog? Directly from the people who started blogs at www.Blogger.com, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal. The content and purposes of blogs varies greatly-from links and commentary about other web sites, to news about a company/person/idea, to diaries, photos, poetry, mini-essays, project updates, even fiction. Blog posts are like instant messages to the web." How Businesses Are Blogging With Their Customers Companies are using the blogs is some highly creative ways! Check out - Nokia
- Nick Usborne Blogging Has Peripheral Benefits Is a blog right for your company? Keep in mind blogging has some hidden benefits that will become an integral piece of your marketing strategy. Here are three of these hidden benefits: 1.Obtain Higher Search Engine Rankings Blogging has some peripheral benefits. Blogs tend to get higher search engine rankings because of fresh, limitless web content and lots of linking. 2.Create Revenue with Blogs Once you create enough traffic for your blog, you might want to consider posting ads on your blog to create a revenue stream. Since Google owns Blogger.com (www.Blogger.com), you are able to run Google's AdSense program on your blog if you upgrade your blog from a free to a professional account. You may also investigate using BlogAds (www.BlogAds.com), a grass roots approach to blog advertising. The ad pricing is decided by the blog owner and is available for timeframes of a week to a year. 3.Blog Your Public Relations Create some buzz about your company on a blog targeted to your audience. Because bloggers are now being considered the opinion holders and trend setters on the internet, the blog is an indispensable component of an online PR campaign. Why? A blog could be the PR professionals' way of reaching their target audience. To make it easier for PR professionals to reach them, many bloggers are adding "Send News" links on their sites. How to Start a Blog Blogger.com, now owned by Google, is probably the easiest way to get started. In less than five minutes, you can register, choose your template and start blogging. Some of the Internet's best blogging services:
Author: Christie Turley, ThriveMarketing Christie Turley is Principal of ThriveMarketing, a full-service marketing firm specializing in high-end website design, search engine optimization and PPC online advertising services. Thrive also offers traditional marketing services, including brand identity, copywriting, print design, and public relations. For more information, please visit https://www.ThriveMarketing.net |
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