Characteristics of Internet Marketing "Gurus"

Why is it that some persons are attracting success and money like magnets while others are struggling to get e.g. an affiliate check for $40 a month? What are the factors that make the difference between success and failure? Hint: It's not just luck. It has to do with your personality and some common factors...

What type of person are you?

Do you have a strong desire to succeed, to make your ideas and business work? Are you doing everything that's possible to achieve your goals ? Do you have determination? How strong is your motivation? Are you doing what you love or is it just like a job which you don't like at all? These are the questions you need to be asking yourself. But if you really like it and you go on even if you have suffered from setbacks then you simply can't fail.

Common factors of Internet marketing "Gurus"

Many people fall in love with Internet marketing because they are reading about how fast it is possible to make money there. It's like: "Send out an email and several hundreds of orders will start pouring in". WAKE UP! This ain't gonna happen unless you are one of those Internet marketing "gurus" yourself. So what are the main characteristics of those "gurus"?

Let me see:

1.) Most of them have their own quality product(s). The majority of them will have a whole lot of products so they can create "multiple streams" of income. But it is also possible to succeed by marketing just affiliate products. A good example would be Frank Garon who made $130,000 without a product he owned (but in the meantime this has changed - he now has his own products). But then points 2 and 3 do apply to them as well:

2.) They are giving quality information away for free. It's not that they are just "bombarding" their subscribers with one offer after the other and dozens of classified ads and solos in their ezines. On the contrary, you will rarely get an endorsement or ad from them. That makes it more special if they really have got something important to share... They have established themselves as experts and are well known and trusted.

3.) Because they are giving quality information, they are getting lots and lots of new subscribers. So their mailing list is huge in most cases. Why? They need to be able to contact people who are interested in what they have to say and who will also buy what they have to offer. So they need to be able to contact people who trust them already.

4.) What are those "gurus" doing who have just a small list? They are finding other marketers who have big lists and start joint venturing with them. They offer them the lion's share of the profits and because the "gurus" know their subscribers can trust their recommendations, they can sell a lot of those products (of course, the products have to be good enough).

5.) They are continually educating themselves about Internet marketing. They read the latest ebooks, research what their competitors are doing and are always searching for ways to get more knowledge than anyone else AND they are putting it into practice. Moreover, they are purchasing the latest software products which will make their business easier to handle or which save them time.

If you are not educating yourself and you are looking for freebies only, you will have a very hard time becoming successful. Valuable knowledge has its' price. Are you willing to invest in your future? After all, you wouldn't expect to get a college degree without paying the necessary fees, would you...?

So when will you become the next "guru"?

© by Detlev Reimer
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