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Customer satisfaction, a big part of outbound marketing

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Marketing is a huge part of the business world, and understanding more than just the basics is important if you want to stay ahead of your competition. Customer satisfaction, a big part of outbound marketing can help you understand what needs to be changed or kept the same in order for your business to grow and increase sales and revenue.

Outbound marketing includes advertising, sales, public and media relations, customer service, and customer satisfaction. All of which are important parts of the equation. Another very important of outbound marketing, which many businesses tend to neglect, is product management. Product management can help increase customer satisfaction, which as we have already said is a huge part of your outbound marketing.

Product Management
There are a few things to consider when you are trying to improve product management.
1. Product Evaluation: Is your idea viable? If you think that your product or idea will be a good one then you need to figure out a way to position and present your idea to your target market.
2. Product Development: Now that you know you have presented the idea to your market and believe it to be viable, you will have to build it. This is your product development.
3. Product Production: This stage will include things like Quality, operations, Control Function and configuration management.
4. Product Distribution: Along with product distribution, comes advertising and promotion as well as sales and service. This perhaps is the most important part of Product management, as this is where customer service plays a big role.
All of the product management techniques and activities come down to achieving one very important thing; customer satisfaction.

So how does customer satisfaction play a role in outbound marketing? Well let's think for a moment about what outbound marketing entails; advertising, sales, public and media relations, customer service, and customer satisfaction. While they all are important parts to the equation, you must realize that if your customers are not satisfied with the finished product they will not come back. This does pose a problem don't you think?

Customer Loyalty
In running a business you must create a plan and come up with techniques and strategies to build loyal customers. It takes less money to increase your retention of current customers than it does to find new ones. But don't be mistaken in thinking that creating loyal customers is easy; it takes a lot of time and effort on your part, but is well worth it in the end if you have happy customers who return consistently for your product or service. Here are some things to consider as you build a good strategy for retaining loyal customers.


  • Get in touch with your Customers by contacting them. If you want to retain the business of your current customers then you need to establish a relationship and good rapport with them. Send them holiday greeting cards, thank you notes, and make a valiant effort to "stop by" to see how they're doing.

  •  Constructive criticism vs. Business complaints can save you from taking things too personal. No business is perfect and therefore is subject to criticism. Instead of driving customers to your competition, send out questionnaires or make follow up calls to make sure they are satisfied.

  •  Retaining loyal employees is a great way to retain loyal customers. Think about it; bad news travels fast and even faster when it comes form someone inside the company. If your employees are happy, they are more likely to let friends and neighbors know about it and refer them to your company.

Customer satisfaction, a big part of outbound marketing? You judge for yourself, but if you neglect to understand the importance of customer satisfaction you may find yourself out of business sooner than you think.

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Posted by DF
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