Don't wait for mobile search to catch up

Mobile search is behind the curve when it comes to marketing, however this does not mean it should be ignored. Marketers with experience in paid search and SEO can maintain competitive advantages by applying the latest, and ever changing, best practices for mobile search. Instead of waiting for mobile search to mirror online search, just get started, or it will be hard to stay relevant and caught up in the market.

Consider HTML5- This is good for mobile site development. It is a simplified mobile site, that does not have large images and other elements to slow page load, but it also allows webmasters to create and manage one website that can perform well both on mobile and traditional desktop devices.It is less fragmented, and more efficient. It will not just default to the original website, but the mobile version which is going to be more user friendly on a mobile browser. This is not the most main stream option right now, but using WAP, CSS3, or HTML5 will help with simplified site management, and a more user friendly site for your mobile users.

Utilize browser agent detection methods to redirect users to the mobile version of your site. It is very difficult for users on mobile devices to navigate web pages on a mobile device if it is not the mobile version. A browser agent detection method that automatically loads the appropriate website version based on the browser device will save time and frustration for your users. They will be grateful for the faster upload speeds, and simpler navigation, and will be likely to spend more time on your pages and have more click through.

Use geotargetting. Mobile search is more personal than a PC search, and thus often uses local search, and location based information. Using geotargeting in your mobile search can help you provide the most relevant information to the user in the timeliest manner.

Additionally, the foundational SEO practices are still going to apply to your mobile search marketing. You will still need to use title tags, and the like. Mobile search and traditional search vary but not everything is different.

Staying current with the best practices as they align with the scope of paid search and SEO in traditional web browsing, will make it easier to stay on top, and not play catch up later. It will help you to make smaller adjustments in your strategy, and stay current in the market. It is important to remember that as the market for mobile search evolves the practices will change, and this means you change with it, or get left behind. This is not always easy to do, and will take time and resources, but will be worth the effort in the long run as it will give you larger market shares and help you provide a more user friendly approach for your consumers.