Gaining New Clients through Marketing

How do you generate new clients through marketing? If you don't know where or how to begin; this is quite the feat to take on. Many companies believe in "cold calling" or purchasing mailing listings from competitors or companies in their field. While these strategies work sometimes, they aren't always effective. Below we will looks at some steps you should take to finding new clients through marketing.

Establish your company in the Market
If people don't know who you are, chances are they will pass you off as a "mom and pop" company and won't give you the time of day. This really isn't hard to start off with. First, make your website look professional and look as though you are the leader in your field of expertise. Second, avoid a sales pitch on your website. You want to establish credentials and provide contact information. Third, have valuable articles on your website. You don't have to be the greatest writer in the world, but giving prospective clients something to read about that is useful is always a plus.

E-mail Newsletters
Sending a weekly or monthly e-mail to your existing clients can work wonders. Having a newsletter continues to build your credibility to prospective clients that you are the leader in this field of expertise. Plus, it also has all your contact information right on the newsletter for clients to write down or refer to other colleagues. One other great fact, it's FREE advertising, that is if you write it yourself. You can have a third-party go about preparing one for you for small monthly costs; it just depends on what you want.

How do get people to sign up for the Newsletter?
When you let prospective clients know you are providing a free service full of valuable contents, they will jump on board. Many companies use a free e-book promotion for anyone who signs up. This is great because it can cause a snowball effect and get the ball rolling and you didn't have to spend a nickel.

Having Good Manners
You might be the best in your field when it comes to experience and knowledge, but it won't get you very far without having proper etiquette. Meeting with clients in a suit versus jeans paints a very different picture. Of course, if you're a contractor, jeans are probably okay, but if you're a lawyer at a law firm, you need to stick with the suit. Here are a few tools you will need:
1. Meeting people and making introductions

• 10 second description of who you are and what you do.

• People judge you the second they see you. Make sure the clothing you wear reflect the image of the company.

• After an introduction to a new client and discussing what you can achieve together, leave behind a business card.

• Business Cards a great tools, it's a visual reminder of yourself.

• Take a few moments and talk to your prospective client. Too many people try to hit up a sale and it leaves the client feeling like a piece of meat. Ask non-intrusive questions and get to know them.


• Write down the answers later that evening so when you have a follow-up phone call or e-mail, you can re-kindle who you are.

No matter how you go about finding new clients, be sure you are ready to build and maintain a relationship with them. A good marketer knows that if you get a "sale" and don't keep in touch, you will lose their respect and future sales. Take that extra time to know your clients and know what they like and dislike.