Internet Marketing FAQ's

When it comes to internet marketing, you may have a lot of questions. Here are the answers to some of the most frequently asked questions about marketing on the internet.

Q: What is internet marketing?
A: Internet marketing, or online marketing, is advertising of products or services on the internet. It comes in many forms and you can use many techniques. If you are starting an internet marketing campaign you should consider using several techniques to generate business.
Q: What are the techniques used for internet marketing?
A: There are numerous techniques you can use for internet marketing. Which techniques you use will depend on your skill-set, the skill-set you can hire, your business, and your product. Some examples of internet marketing are search engine optimization (SEO), pay per click ads (PPC), affiliate marketing, SMS marketing, marketing through social media, web video or rich media marketing, email marketing, etc. Some techniques are ones that anyone running an online ad campaign should consider while others are specific to the business or product type.
Q: Does internet marketing cost money?
A: The short answer is yes. Yes, because time is money and every internet marketing technique is going to cost you something in time to make the technique effective for your business, some more than others. The long answer is it depends on what techniques you use and what areas of the market you are looking to advertise in. Techniques such as article marketing and affiliate marketing cost nothing, and may or may not pay you well for your time depending on the target audience and products you are trying to market. Other techniques cost some money, but the real cost comes in time. Marketing through social networks is generally free, but can be a full-time job to make it profitable. Investing in professional design services for your website will cost money up-front, but if it helps you get top rankings on the search engines through SEO, it can pay for itself quickly. Ad campaigns on any website or through an ad provider such as Google AdSense require money to be able to run.
Q: How can I get more traffic to my website through search engines?
A: There are two ways to increase traffic to your website through search engines. The first, which is a long-term approach to marketing, is through search engine optimization. Web crawlers that feed search engines their results are looking for specific parameters and rank websites according to those parameters. The higher your website ranks with the web crawlers, the higher it comes up in the search results page and the more traffic you can expect from search engines. You can optimize your rankings in several ways such as key word usage, crafting appropriate and quality content, making your site more user and web crawler friendly, and creating buzz about your website. It may take a lot of time and professional input to get you to the top of the rankings, but it can be worth it.
The second way to increase traffic to your website through search engines, which can be used more as a short-term marketing technique, is through pay per click advertisements. With pay per click advertising, you are essentially purchasing traffic. Each time someone runs a search and clicks on your ad, you pay the search engine for the click. Your ads will automatically appear higher in the search results, but it can also cost you a lot.