Marketing is Not Manipulating

Marketing is actually the opposite of manipulating. When marketing is done with integrity, it is about the consumer and their wants and needs.

Marketing is not about using trickery or high pressure tactics to get people to buy stuff they don't want.

It is about learning and listening to what the potential buyers says his problem is and then, show him how your product/service will help him solve that problem.

When you see marketing as problem solving you take your ego out of the equation and become more focused on your customer, his situation and how your product/service fits with his need(s).

It is no longer a case of overcoming objections to your offer, instead the exchange becomes collabarative, you feel "useful" not "using".

The marketing experience, then becomes dynamic, enlivening and more effective as it is now, more about educating and sharing value with your client.

Marketing is how a business grows, but it does not have to kill your integrity or con your customer.

Marketing is itself, a service, and when thought of such, can help you to be very customer-focused.

Ultimately, the customer IS your business.

Make sure you are offering quality, in your product or service. However, the first quality you should offer him, is yourself, in the form of your integrity.

One of my favorite quotes is by Bob Moawad: "Quality begins on the inside...then it works it way out"

Yvonne Finn Copywright: 2004

Yvonne is the owner of a successful, residual income,marketing website at: http://www.marketing-focused.com She invites you to visit her site to learn how she can help you improve your own marketing efforts.

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