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Marketing purpose

Defining your marketing purpose is going to help you create a great outline or marketing plan that will in turn help you to reach more customers, and reach your goals as well. The following are some of the things to take into consideration when defining your marketing purpose:

Why you are in business- This is important to understand for yourself and others. You may be in business to make money, but why are you in the specific industry and field you are in? In other words, what motivates you to be in business? As you define this, you do not have to be altruistic, rather be honest with yourself. It may be that is what you know, or that is where your talent lies, or maybe it is that is what interests you most. Whatever the reason, define it for yourself first.

Where the business is headed- This is basically a good time to sit down and determine what you want from your business, where you see it heading, and what you hope to accomplish. Outline your ideas of where you want your business to be in five years time, in ten years time, etc.

How your people will work together-This is key to successful marketing, but so often overlooked. If you want to successfully reach and connect with your customers, you have to make sure everyone on staff is on the same page, has the same goals, etc.You do this by creating a purpose for your business, and sharing it with your staff, helping each individual division or unit work together in harmony to bring you closer to the goals you seek to fulfill.

A marketing purpose is composed of three basic ideas:

Vision- This is what you want your company to evolve into. This is what you want it to become in the future. You already have a general idea, it is not a good time to create a timeline and specific vision for your company, helping your employees to get behind it, and understand your motivations.
Mission- This is where you define what you are going to offer, who you are going to offer it to, and how you are going to make that happen, or in other words, how you are going to deliver on your promises. This is where you apply your vision more carefully. In other words, if you want to make products that are safe for children, you would include that in your mission.

Values- What you and your company believe in, live by, and show in your behavior. This so important in today's marketing as the values you profess as a company can really improve your consumer relations. People want to get behind companies they trust, and this trust is often firmly tied to values.

Once you have these three areas properly defined, you can then set specific company goals, and a timeline for achieving those goals. You will use all of this in creating a great marketing plan, and implementing marketing tactics.

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