Mobile Marketing

When looking for a mobile marketing application to help you take advantage of the many beenfits of mobile marketing, consider the following features, you want to make sure that you choose the mobile marketing partner that is going to help you get the most for your marketing dollar.

1. Look for a free trial. It is always good to be able to try before you buy. If a company is confident enough to offer your business a free trial, it means they believe in their product enough to know it is of value, and thus will sell itself. This usually means it is a product worth trying. The one thing you want to look for with free trials is a company that gives you a free trial that includes all of the features, so you can get a clear idea of the capabilities, and understand what you can potentially do with the mobile marketing service. In addition, look for free trials that are long enough for you to get to know the service, at least a week, hopefully longer.
2. Easy set up is the next thing you want to look for. If you were wanting to spend your whole work day learning how to run a technical and complicated system. Look for something that has easy or instant set up so you can be up and running with your mobile marketing campaign in a matter of minutes.
3. Look for a way to cut out as much of the work as you can for yourself. This means look for SMS Autoresponders, these can be set up to return specific text to the user, based on what they send back, or how you market. This is going to be very useful because it means providing users with the information they seek, without you having to do anything but set up the autoresponders.
4. Look for message forwarding - Look for a service that offers incoming messages to your keyword can be sent to email or a mobile phone. This way you never miss a message, and you can better see how your mobile marketing is working.
5. Look for mobile lists - This means that when you do a mobile marketing campaign, and someone responds, the mobile phone number of the sender is put on one of your specified lists. This way, you can use that information later to create specific campaigns targeting mobile users.
6. Look for a company that offers wap push - This is a service that will send users a link to a mobile web site, allowing them to find more information if they are interested. It also helps you track how effective your mobile messages are by how many people click through the link to check out the mobile website.
7. Look for extra services like coupons, voting, polls, texting to win services, and more. These are interactive services that will help your potential customers get excited and engage with your brand more readily.
8. Look for custom API - This means that you can have messages forwarded to your own application, which is great for customizing your mobile message.

Remember there are a lot of features available, look for the service that provides the mobile marketing features that most appeal to you and your product or service.