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Producing engaging content

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Developing a good web site, blog, and articles need to be full of engaging content if you want to keep people reading your site and coming back for more. Besides being beneficial to your readers, content also helps the search engine crawlers find your web site and boost its rankings. There are a few things the search engine crawlers will look for:

  • Keywords and key search phrases

  • Updated content

  • Inbound links

  • Titles

  • HTML and other coding tags


To build a good article or to boost your rankings, write down a list of all the relevant keywords and then prioritize their importance. The content must be informative, original, and unique. A common problem lately with many articles and blogs is that the material is not unique or original. Instead it looks like regurgitated from other blogs and articles. Having this type of material actually decreases the value of your web site rankings.

It is also important to make sure the content in your articles or blogs is relevant to the keywords you are using. Simply using keywords and placing them all over your web site to get higher rankings will actually get you in trouble with the search engines. Since they use different algorithms to scan the sites, they will adjust it so your site will simply not appear in the search engine results.

If you do use duplicate content from other sites, make sure you provide a link to that site and place the information in quotes. This will show your readers that you do take the time to come up with your original content, even if you are responding to some of the information that is already out there.

Try to use some back links to your products that you sell or the things you are discussing in your blogs or articles. The back links help to improve your search engine rankings, and it makes it much easier for your customers to navigate your articles or your blogs. Plus, it helps to validate what you are talking about. Be sure to check on the links after a few months has passed because having broken links on your web site will significantly hurt your search engine rankings.

To get higher rankings, you need to have good promotion of your articles. If you are fortunate enough to get followers, try to update your page daily so you give them something new to read.

Use social media sites like Facebook and Twitter to post quick teaser feeds from your blog or the articles you are posting. This is a simple way to increase the number on links feeding into your web site and it can help people find your web page easier.

Since not everyone has the time to devote to making a blog or web site full of engaging content, consider hiring a marketing specialist to do so. Just make sure this person has experience in journalism and they understand SEO marketing.

There are some other ways to produce engaging content on your blog or other sites. Get on social media sites and take a look at what people are talking about right now. You might also consider sending out emails to your customers and ask them what types of information they would like to see more of. It's a simple way to find out what people want to hear about, and then you can easily write articles and blogs that address some of their needs.

Writing engaging content is the best way to get a good following on not only your blog, but your social media sites and your web page. Spend the time to create new information that will keep your readers interested and excited for more information from your company.


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