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Reaching your target market

When marketing one of the most important things you can do is reach your target market. Your product or service will not sell well if you can't get it in front of the people who is will best benefit, and who you want to sell it to. Thus, finding those people, and customizing your marketing approach to reach them is key. The following are some great tips for reaching your target market:

1. Define your target market. If you do not know what your target market is, then how can you reach them? The most important thing you must do when creating your marketing plan is know who you are going to market to. This will allow you to tailor the approach you take for marketing. Define age, gender, race, income status, etc. The more specific you are, the better chance you have of reaching your target market.

2. Study zipcodes and census data. By looking at census data you can figure out where your target market is most densely populated. You can then use your marketing efforts to focus on those areas. You can't utilize census data if you don't know what you are looking for, which is why it is so important to make this the second step in your process of reaching your target market.If you are lacking in funds, this is one of the quickest ways to determine where to focus your mailers, your advertisements, etc. and avoid wasting money in areas where your target market is unlikely to be.

3. Market where those people are.If you are looking for young professionals who are technologically savvy you would find the neighborhoods where those people typically live then advertise at theaters, restaurants, outside the subway, outside whole foods stores, etc. in those areas. You will be hard to ignore.The idea is to not waste your time or marketing materials and resources to advertise where your target market is not densely populated. What good does it do to have people who are not part of your market seeing your advertising? It may result in some sales, and brand familiarization, but it will not be nearly as effective or efficient as getting those same advertisements in front of the people who comprise your target market.

If you can do these things, you will be able to make your marketing efforts far more efficient. You will see more results from your marketing dollars, and by reaching your target market, make a difference in their life, and turn them into your brand advocates. This is a great approach of the start-up company, or the company that is looking to get far more for each marketing dollar. When you have limited marketing funds, it is important that every flyer you make, pamphlet you print, and advertisement you take out, is going to get in front of the people you want to have see it.

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