The power of public speaking in marketing your services

If there's anything a good businessperson should be thinking about more or less all the time, it's marketing. How should you market your product? What should you say about it? How should you say it? Your marketing approach is basically the way you present yourself to the world. Funny to say, but people can read a lot about your overall approach to life in your marketing style. Politics, art, education, the environment-all these important things can subtly come up in your marketing approach without you even knowing it. So why not take advantage of this natural tendency, and know it going in? Those who plan, those who are careful, those who leave no stone unturned in their question for excellence-they usually achieve their desires.
One important tool in your marketing toolbox is public speaking. Public speaking is a very powerful tool indeed. Have you ever been entranced by a speaker-whether in church, at a seminar, in a classroom, or at a political rally- I mean really, really entranced? You hung on their every word? Even the imperfections of their face or body or manner became interesting, important, vivid. And suddenly their message mattered to you-even if it was something you generally weren't concerned about. Most people have, at one time or another, had this experience with an excellent public speaker. When you look at this phenomenon closely, you began to realize how truly revolutionary public speaking could be when it comes to marketing.

There's nothing more powerful, meaningful, or intense than one human being really connecting with another, and when you're actually in the presence of that person, the significance increases immeasurably. I mean, it's one thing to experience someone through a television screen, or from a glowing moving projector; it's one thing to talk on the telephone; it's one thing to read a letter or a book-but actual human contact is incomparably better. How does this apply to public speaking and marketing? It's simple. What if your marketing was accompanied by the same intense, joyful feeling we described above when exploring the unique experience of being in the presence of a talented public speaker? What if you could make hundreds of people feel that way, and about your product, your idea, your movement, your goal?
We mentioned the fact that even a subject that's boring to you can become the purest gold in the hands of the right public speaker. In a sense, you can turn your marketing into the purest gold in the hands of the right public speaker. The audience will share the public speaker's excitement. They'll nod their heads in agreement when the public speaker tells them why they need your idea.
So, you pay for commercials on television and on the radio; you pay for advertisements in newspapers; you print out flyers, buy space in magazines, print T-shirts, refrigerator magnets, mugs, hats, and banners-and all to get your idea, your product, your services to the public. Those are all good things; tried and true. But what's the power of a refrigerator magnet compared to a charismatic man or woman describing what the magnet advertises in exciting detail to a live audience? What's more, it's an audience that has to listen. Anyone can walk away from a TV when your commercial comes on; anyone can ignore your magazine message if they want to; anyone can toss out a newspaper, ignore a banner, refuse a complementary mug or T-shirt. But a quiet audience in a large hall who've come expressly to hear your public speaker aren't going anywhere. And chances are, they'll be much more interested in your company after they finish listening to the public speaker than they were coming into the room.

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