Using SEO to increase online sales
Most people who have used the internet are familiar with search engines and how they can be used to find information that you are looking for, but what many people might not know is that there is also a marketing technique called search engine marketing. If you own a business or are in charge of the marketing for your company you should take a few minutes to learn about search engine marketing, especially if you are completely unfamiliar with the term.
Search engine marketing is a form of internet marketing that companies use to increase their customer base. Search engine marketing is a set of marketing methods that are used to increase the company's website standing (page rank) in search engine results pages. The higher your page is ranked the higher you are listed on the results pages and the more traffic you are going to be able to generate from the search engine results pages.
In fact one of the most popular methods of search engine marketing is search engine optimization or SEO. For those of you who are not familiar with the term search engine optimization this term is basically a method of marketing that is used on the internet. This method works because what happens is that companies improve their ranking for relevant keywords in search results by improving their companies website. And the best thing is that by improving their ranking in the search engine listings they are going to be bringing more traffic to their website which will actually increase their online sales. The reason that this will increase their online sales is that their website will begin to show up sooner on a search engine listing and the sooner the website shows up on the search engine the more people will choose to visit that page. And the laws of average states that the more people who visit your page the more online sales you will end up with.
Here are some steps you are going to have to follow to increase your online sales through search engine optimization.
The first thing that you are going to have to do is to learn about key words for search engines. Key words are the words that your customers are going to type into the search engine to find your product. What you want to do is use the key words or key phrases that your potential customers will to market your website.
This step involves changing your website so that it is search engine friendly. This will make your company's website more accessible to search engines, in order to do this you will have to learn what search engines look for when they visit your site. Some things would be domain name, meta description, meta key word tags, and many others.
After you have made changes to your website to make it search engine friendly you are going to need to submit your website to the various search engines. You can either pay to have your site indexed by the search engines, submit with a free submit form or you can let the search engine find your site through links to your site from other sites.
One thing that you are going to have to do is to review your site's log files which will tell you what the best sources for traffic are on your site, what search words people are using to find your site, and how people are finding your site. This can help you customize your search engine marketing by providing you with valuable information.
If you are going to be a part of Google's search engine you are going to need to learn about Google's PageRank factor and why it is so important.