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What should be part of a marketing plan?
Target Market
For example, if you're marketing to teens, you will want to be careful not to come across as preachy, condescending, or phony - teens are quite skeptical of marketers because they are already so heavily marketed to. If you're marketing to an older demographic, you may want to consider other issues, like portraying your product as a good value for the money and as an important addition to the life experience of the customer (especially if they're older). Once you've established who your target market is, you will need to write a plan on how to market to that demographic. Also consider how your competitors will market to this same group. Your marketing plan should outline what you will do either in response to your competitors' marketing strategy and/or what you'll do differently. Once you've decided who your competition is, consider why they are your competition. What do they offer? What are their prices? Are there things about their business that work better than yours?What can your company offer that they do not or cannot?It's also a good idea is to especially focus in on your closest competitor. How is your marketing plan going to be different from theirs?This series of questions about your competitors will get you thinking about this important part of your marketing plan. Figures and Forecasts Various forecasts need to be considered and included in your marketing plan. Some of these may include a comparison of past years' sales. Using these past sales histories, you can forecast how much you expect to sell this year and how much money you'll make. This will give you a fairly accurate sales goal.Another forecast to include would be how you expect the market to be in a few years. Your marketing plan should also include a backup plan if your marketing strategy doesn't work or some unforeseen problem arises.A good marketing plan covers all the bases, ranging from how you'll advertise, where the product will be stored, to what exactly you'll do in the first few months. It is an outline that will guide you through the whole marketing process. Since it is so important, take the time to cover every aspect of your strategy and you will have a roadmap to success.
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