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How to use technology to provide better customer service

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If you are a business owner it is crucial to understand that whether or not your business succeeds will depend on whether you can maintain a happy, growing, and satisfied customer base. You will need to know what your customers are looking for and use that information in determining the best way to meet their needs. Keep in mind that while this is no easy task it is crucial for the long term survival of your business.

Studies have clearly shown that a majority of customers will return to purchase again from a business simply because of the level of customer service that they received. This is true even when the price of the item they are shopping for is not the lowest. In addition, your customers will help you spread the word about your business based on the customer service that you provide to them. The good news is that you can use several different forms of technology to help improve your customer service. Here is what you need to know about how to use technology to provide better customer service-
- Consider using social media networking sites to gain customer feedback-The forefront of business promotion has moved online and specifically to social media networking sites. More and more businesses are seeing a great deal of marketing success when they turn to using these sites. Best of all, social media networking sites allow you to gain a more personal relationship with your customers and really find out if what they are looking for. When you have this information you are far more able to structure your marketing to show your target market that your business offers what they are looking for. The major benefits to using this type of technology are that it is already in place on the internet and there is no cost to utilize it.
- Consider setting up an online help desk or online ticket system to help handle customer issues faster and more efficiently-The bottom line is that your customers don't want to have wait seemingly endless amounts of time on the phone for someone to help them. You want to be able to provide them with the information and help that they are looking for instantly. If you can't do this then the chances are high that they will move on to one of your competitors who will. In order to provide your customers with the highest levels of customer service consider setting up an online help desk or ticketing system that will help you to get to your customers faster and solve their problems or answer their questions. Best of all, this is an easy type of technology to set up and begin using.
- Consider setting up an online appointment scheduling system for your customers-Another aggravation for customers is having to wait to schedule an appointment. You can easily set up an online appointment scheduling system that will allow them to quickly schedule any needed appointment. You will then need to make sure that those appointments are tied into your main schedule but this can be very easy to do.
- Consider using online surveys to offer incentives to customers while getting feedback-More and more businesses are offering incentives for filling out customers surveys. The invitation to fill out a survey is generally printed on the bottom of the receipt that is given to the customer. The customer then goes online to a survey site and enters an online code and password. After the survey is completed then the customer is entered into a drawing or is awarded a small prize. This can be a highly effective way to get customer feedback that can help you better serve your customers.

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