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Mission statements

A mission statement is a great thing for any company to have, but only if you actually strive for what it states. When your mission statement is supported by actions, this will drive behavior. This is true of the behavior of the employees in your company, as well as the customers who support your company. You can effectively create a business environment that inspires trust, and encourages employees to think outside the box, and customers to spread the word, simply by creating and following through with a great mission statement.

Why does a mission statement even matter? Having a mission statement helps you to make sure that the way you do things in your business has purpose, and that nothing is by chance. If you do not purposefully create culture and an environment that supports your mission as a company, you will find that your company is rather dysfunctional. You can't expect success if you do not plan for it, and work toward it. Giving your company a purpose, and your employees something to work toward helps you find success.

Mission statements and marketing plans go hand in hand. Where are you? Where do you want to go? What are some steps you can take to get yourself there? This should be a big part of your marketing plan.

Ask yourself the following questions:
1. Are your company values still relevant? You may have created your values, or determined what you want a long time ago. While values should be able to stand the test of time, it can't hurt to make sure you still want the same things.
2. Does the statement still accurately reflect what you want for your company today? Sometimes you outgrown your dreams, or change them, and that is okay, as long as you can clearly define what you want for your company.
3. Businesses will evolve, step back and ask yourself if your business is heading in the intended direction.

Does everyone understand where you are headed and why? If you answer no to this question then this is something you need to change, and you have a great opportunity ahead of you to create a foundation for the business that inspires employees and customers alike. Imagine how much better your business will run if every employee is working toward the same goal without someone having to remind them to do so constantly.

Your company purpose should drive your marketing and business strategy. It should be the foundation of every action your company takes, and every action the people within your company take. If you are about to do something, you can ask yourself if it is going to help you get closer to achieving your mission, or not. If the answer is no, find a different path. Create your business strategy and marketing plan around what you want for your company. It sounds simple enough, but too many people neglect to do this.

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