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Great ways to make business headlines

thumbup30905047.jpgMarketing your business is not an easy process and no matter how many years you have been in business, you will always need to look for new ways to capture the attention of your customers. Getting the media to pay attention to your company is one of the best ways to market your company. How can you get the media to pay attention to your company and make sure you are making business headlines? There are several things you need to do in order to boost your publicity and to become an influential company in your industry.

First, you need to research the reporters that writer information pertaining to your industry. You must be able to get in touch with the right media members if you are going to make business headlines. Head to networking events with the newspapers and other media outlets and introduce yourself to the media members. This is one of the best ways to generate the right type of publicity you need as you can build relationships with these individuals and call on them for help when you need it.

Second, think like a writer. If you use press releases to announce information pertaining to your business, you must think like a writer. Come up with an engaging headline and make sure the first 2 paragraphs are interesting and engaging for the reporter. You can place some of the facts at the end of the press release and focus more on a call to action on the part of the writer.

Third, set yourself apart from your competitors. One problem some companies fall into is falling into the same niche as their competitors. You need to continue to set yourself apart in your industry and show the media why you are worth paying attention to. Since there are countless rival companies out there, you need to be one of the favorites of the editors. Quality press releases that actually have good information instead of the same thing over and over will help you build stronger relationships with the media and it will help you make business headlines.

Fourth, create press releases for the various media outlets. If you send out one generic press release to all of the media outlets, you won't make business headlines. You must write various press releases for the different media outlets that will cover information that is specific to them and is specific to a certain writer or reporter with their company.

Fifth, pay attention to deadlines. While you have deadlines for your company pertaining to product launches and other things, media companies also have deadlines you need to pay attention to. Make sure you know when their cutoff time is for a story so you can send out a press release to a reporter that may need a new story to cover.

Sixth, have a resource for the media. Once you send out a press release to the news media, you need to have a media kit for them. They will need to learn more about your company depending upon the type of news story they want to do. It's important to take a look at what your website has to offer to your customers. Is your website easy to navigate? Can the media members find a place on the site where they can easily collect facts about the company and other essential information they will need in order to write a compelling story? Always include your contact information for the media members so they know who to call for more information when they are creating a story about your company.

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