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Learning about your website traffic

accountant37004036.jpgDo you know where your customers are coming from? Do you understand how they are finding your website? Are they using your online marketing strategies to find your website? In order to create better online campaigns, you must focus on learning where your website traffic comes from and how you will be able to acquire their attention. Having stronger website traffic also provides you with a great opportunity to earn more revenue, which could actually pay for your website.

When you are trying to understand your website traffic, here are some questions you need to answer:

  • How many people are visiting your website?

  • Which web pages are they visiting on your website? Where do they spend most of their time?

  • What days seem to be the busiest on your website?

  • What page did they come to and which page did they exit from?

  • Where are your customers coming from? Are they coming from search engines, pay per click ads, etc.?

The more you understand about your website traffic and your customers, the easier it will be for you to create a user-friendly website and to market to the right niche market.

Google Analytics is a great way to find out where your website traffic is coming from and what pages they are viewing. Google Analytics is free to use and you simply need to install a code on your website in order for it to work properly.

When you are using Google Analytics, search for the "traffic sources". This allows you to find out where people are coming from. You will be able to see if they are finding your website through direct searches, paid searches, links, and other things. This way you can alter your SEO strategy to provide a larger focus on the places where people are actually coming from.

To help acquire the type of website traffic that will boost your PageRank status and help you find the right type of customers, you need to set some goals for your website. Set goals so you can compare your website traffic to other sites or to numbers you have had in the past. What are your goals when website visitors come to your website? Do you want them to leave with new information or are you targeting them for a sale? The more you learn about your website and focus on setting goals, the easier it will be for you to modify your website and to accommodate your website.

How long are customers staying on your website? You need to focus on getting them to stay on your website for several minutes versus a matter of seconds. Do you have content that is engaging and intrigues the attention of your customers? You have to focus on the hits you are getting and if it is enough to boost your sales. One way to find out what is going on with your website is to take a look at your exit pages. Which pages have the highest exit rate? There is an obvious problem that needs to be fixed with theses pages. You need to focus on what is not on that page or if you have too much information on that page. A great way to find out is to conduct a small study with a few existing customers or with prospective customers. They will be able to provide you with feedback as to what they liked and didn't like about your webpage so you can make adjustments.

If you are paying for a pay-per-click campaign, always measure the results. You need to be sure that it is going to provide you with a strong following and that you aren't wasting your money. Perhaps the campaign is getting people to your site, but if they are quickly existing you have chosen a bad landing page or the campaign isn't working.

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