Pay per click roadblocks
Are you trying to reach out to your customers in a new way? Many companies turn to online marketing methods to attract new customers and to boost their sales. Pay-per-click marketing is a popular way to attract new customers. However, if you aren't doing pay-per-click marketing campaigns correctly, you could be wasting a lot of money. Pay-per-click marketing can get expensive as you need to select a number of keywords and you will be charged each time a customer clicks on the link. What happens if you have people clicking on the link and then going right back to the search engines? You are just wasting money when people don't respond to the click. This is a major pay-per-click roadblock you will run into from time to time when you are creating an online marketing strategy. Here are the pay-per-click roadblocks you may run into and what you need to do about them:
- Click fraud. This is a major pay-per-click roadblock. You need to use Google Analytics to find out where your clicks are coming from and to make sure the smaller search engines aren't sending click fraud to your pay-per-click ads. By looking at the Analytics you will be able to stop the websites that aren't providing you with proper pay-per-click return numbers that you need in order to sustain the online marketing campaign. The other thing you need to do about click fraud is report it to the search engine you are advertising with. They may be able to help you with the fraudulent clicks so you aren't losing money anymore. Reduce your pay-per-click marketing budget if you are losing a lot of money to click fraud. If all else fails, pull your pay-per-click campaign from the search engine and focus on using smaller ones or turn to your Analytics page to learn about the clicks and consider stopping the campaigns that are related to fraudulent clicks.
- Poor keywords. Some of the pay-per-click issues you may have relate to the keywords. When you don't have a large option of keywords to choose from, it can be a challenge for you to reach out to your customers. Keywords help you get in touch with your customers as they will use them to do a unique search and find your website. The good pay-per-click advertisers have keyword research tools you can use that will help you select the right keywords. When you are just guessing on the keywords that people are using, you will waste money and you may be unable to reach your target market. Google has an Adwords tool you can use to scan for the right type of keywords your customers are using to find information related to your industry.
- Say goodbye to content network. When you join pay-per-click programs, one of the features you need to get rid of is the content network. The search engines will post your ad on a number of different websites in order to help you gain more visibility and hopefully more clicks. The downside is you don't know where your ad is going and it usually ends up being a waste of money for your company. Opt out of the content network if you want to actually target the right audience.
- Poor landing pages. A pay-per-click campaign will work if you can get your customers to click on the ad and then stay on the landing page. The landing page must be attractive and it needs to include all of the information your customers are looking for in order to be a worthwhile online pay-per-click campaign.