Search engine optimization is a complicated beast to tackle, and it is not going to be the same for mobile search versus web search. However, there are some basics that ought to be covered for both. Here's what you should know:
1. Many of the best SEO practices for a traditional website can be ported to the mobile version, however, it is important to consider the options specifically applicable to mobile search.
a. Title tag creation
b. Proper use of META tags.
c. Sufficient key word density in copy
d. Proper use of HTML page headings
e. Link development
2. Look to optimize sites for the future of mobile search. In other words, remember that while mobile search is not the largest form of marketing right now, there is a rise in mobile use, and more and more consumers are using mobile devices to access information online. This means that when building your website, and creating your marketing strategies, you should look to the future, and make them easy to optimize for mobile search as well as web search.
3. Use methods of redirecting users to the appropriate mobile version of your website. In other words, if someone is using a mobile search, provide a mobile site option for them with less media files, and that requires less bandwidth, as load times are slower on mobile devices, consumers want information more quickly, etc. Provide all kinds of integration. Whenever possible, provide options (think click to call, etc.).
4. Make sure your website can load quickly. Browsing speed can impact click-through and abandonment rates on mobile devices. Give users a simplified mobile version that limits the user of large images and elements that might slow down the page load speed.
5. Most mobile searches are done with local intent. Searching for local info and directions is one of the number one activities on mobile devices, it is important to make sure you maintain accurate listing and map applications so that when users use these functions, you do not disappoint. In addition, provide options like click-to-call so that when someone uses mobile search to find or contact you, it is possible with fewer steps.
6. Emphasize geotargeted landing page development and customization. Again, users are often looking for local information.
7. Title tags are important. You should focus on the primary three keywords and limit your mobile site titles to 50-70 characters in length. Mobile queries are shorter, which makes sense because the keypads are smaller and not as easy to use as those on personal computers.
8. Build a dedicated landing page for mobile applications that auto-detect browsers and devices will automatically load to the right storefront. This means that no one has to wait for two pages to upload, and can access the information they want in a format that is easier to use on their mobile device.
9. Evaluate how social media content is influencing the mobile audience. Create a plan that will help you get more real-time exposure and links. Create social media pages, and use them to engage your audience, start conversations, and let them know about your mobile efforts.
10. Build a mobile, simpler, version of your website to make navigation and loading easier.
Some of this is redundant but that is because in order to optimize for mobile search you have to do these things!