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What resources can you use in mobile marketing?

Mobile marketing should be planned as carefully as any other form of marketing, and one of the questions you have to ask yourself is: What do you have asset and resources wise that can help you with your mobile marketing plan?

In order to better answer the above question, you may have to ask yourself a few additional questions:
Do you have a mobile friendly website? Mobile friendly websites can be made if you do not have one. You have to remember that mobile users have slower loading times, and thus do not want large media files that slow down page loads. They want clear, concise information, and the ability to find more easily. Does your webpage do this? If not, can you tweak it? Can you create a mobile version of your web pages?

Do you have channel partners? Channel partners are other pages on the web where you can find additional information. If you have channel partners you want them to assess whether or not they are mobile friendly. You want to see if you can make adjustments or changes. Your site, and your channel partners are just a couple of the resources that can be used in your mobile marketing campaigns, but should be prepared appropriately.

Do you have anything else that could enhance your mobile brand? When creating a mobile campaign, it is often about branding, creating a specific mobile brand, or tweaking your brand for your mobile campaign can help. Do you have a logo? Do you have a mascot? Motto? Theme? Or something else that can make you easily distinguishable without a lot of text? What else do you have available to you that could enhance your mobile brand? Can you afford to purchase a dedicated short code?

Social networking: Social networking can be a valuable resource for mobile marketing, but only if you use is as such. You can use social networks as a great place to introduce your mobile marketing campaign, get people to opt in for text message alerts and updates, as well as other mobile channels.

Consider real word assets, ads, events, etc. In addition to mobile advertising, you can market your mobile approach in other places. Thus, real world assets such as ads and events can help. You can promote your mobile leg by sharing it at an event, but including a QR code, or bit about it in an advertisement, by including opt-in instructions on your webpage, etc.

Leveraging your resources to help bolster your mobile marketing is the best move you can make. The fact is, mobile marketing is a great way to market your business, your products, your services, etc. but it should be integrated into an existing marketing plan, not replace one. While it can stand on its own, it works so much better when aligned with other marketing tactics, where they can support one another.

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