The top 10 online marketing tips

What are some of the best online marketing strategies to use? There are plenty to choose from and many of them will provide you with excellent returns. The great thing about online marketing is that many of the programs and strategies won't cost you anything. Here are the top 10 online marketing tips to turn to in order to boost your company.

Tip # 1 - Email
We all know email is easy to use and it has been an effective campaigning tool but email really is one of the best ways to spread your information to your customers. With email you have a free method to promote your business to each person individually. You need to make sure you have an email list that is current and that the people you are sending the message to want to receive it. Some companies send out emails on demand from their customers while others will send them out for specific things like anniversary specials. Emails will save you a lot of money on the printing and mailing costs that you may be used to from direct mail campaigns.

Tip # 2 - Social Media
Facebook and Twitter make it very easy to spread the word about your company. Turn to social media in order to get the word out there about your company and you will be rewarded for it. Use these social realms to collect customer information but to send out timely marketing messages. This is a great way to boost sales in a hurry.

Tip # 3 - Website
Always have a website that is easy to navigate and contains all of the information your customers are looking for. A website must be clean and must have a search tool, making it easier for your customers to find exactly what they want.

Tip # 4 - Blogging
Another extension to your website is your blog. Make sure you have a blog so you can educate your customers about your products and services. A good blog will provide in-depth answers to your customers concerns and it is another way to get in touch with your customers.

Tip # 5 - Surveys
You can gather great customer information from Facebook and Twitter but to find the in-depth information you need to make better products and services you need to turn to surveys. Surveys are beneficial as they allow you to gather information directly from your customers.

Tip # 6 - Newsletters
Use your email and social media realms to send out newsletters to your customers. This is a great way for you to get in touch with them. The newsletters you use need to address and answer a need for your customers. When you do this, it will be easier for you to get the right type of response from your customers. If you have great newsletters and they get a lot of response, consider selling ad space on them. This is another great way for you to gain money to pay for your marketing expenses.

Tip # 7 - Search Engine Optimization
Always optimize your website. This is the best way to bring customers to your website. Use certain keywords and other things that will increase your visibility on the search engines and will help you to gain a higher pagerank status. By doing this you will start to earn new customers without needing to pay a lot of money for it.

Tip # 8 - Pay-Per-Click
To boost your online presence, turn to pay-per-click marketing. This is a great way to spread the word about your company and to have a higher online presence. When you turn to pay-per-click, research the keywords and make sure you are paying for the ones you can actually afford.

Tip # 9 - Link Building
One other great way for you to boost your website is by linking it to other companies. As you participate in link building you will be able to have friendly sites feeding into yours and Google will reward you for quality links.

Tip # 10 - Google Business
Every bit of information about your company needs to be controlled by you. Go onto Google and create your own Google Business page. This allows you to list information about your company, making it easier for customers to learn about you.