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What you should know about cost effective marketing

Every business is trying to save money. Unfortunately, some businesses make the mistake of thinking that they can save money, by giving up their marketing efforts. This can be a deadly mistake, for your business. Keep in mind that if your customers don't know where to find you, or what you offer, how will they buy from you?You know to have some marketing efforts happening all the time. Small business owners must especially realize that their marketing plan is the investment, into the future of their business. The good news is that there are numerous ways that you can market for a low cost, or even for free. Here is what you should know about cost effective marketing-

- Have a plan-Sometimes business owners make the mistake of thinking that they can be all things to all people. The reality is that not everyone will want to buy from your company. Effective marketing will help you find the people who are most likely to buy products and services. One of the biggest money wasters in marketing, is when a business takes a shotgun approach, and spreads their marketing everywhere in the hopes of catching some customers. This rarely works, and usually costs a lot of money. A lot more cost effective way to market, is to have a plan that is based on market research that provides a clear cut description of your target market.
- Think about co-op marketing-If you are a small business owner you may feel frustrated and feel that you don't have the necessary resources to be able to adequately market your company. If this is how you feel, you may want to consider forming a partnership with another company. You can then pool your resources and make your marketing dollars stretch a lot further. You can find complimentary businesses who would be willing to work, with your business to help get out, both marketing messages. Keep in mind that your efforts do not have to be complicated. Many small businesses find that it is a highly effective strategy to put in another companies brochure or business card, into their outgoing mail, while their co-op partner does the same for them. This low-cost marketing strategy can results in big returns, for a small investment.
- Be active in your business community-Another cost effective way to market is to be active in your business community. If you are visible, you are marketing your business. You should consider joining your local Business Alliance, or Chamber of Commerce. You want to use these opportunities to show that your business is the expert, in your field. In addition, this type of marketing also provides a wealth of networking contacts, for future opportunities.
- Get online-Today; the new frontier of marketing is on the internet. You can find numerous ways to market your company, for very low costs, or even for nothing at all!If you don't have a presence on the web, then you need to get one today. If you are already on the web, you need to increase your presence, in order to increase your marketing. Today, you can take your marketing message, far beyond your website. Being active on social media sites, writing a blog, joining discussion groups and using other online media, can expand your marketing efforts, easily and most importantly, cost effectively.
- Provide the best in customer service-Many business owners overlook one of the strongest tools in their marketing arsenal-great customer service. When you have staff that consistently treat your customers, with the highest degree of customer service, you have created your own marketing message. Your customers will see that they are truly important to your business, and will spread that news through their own networks. You need to make sure that everyone who works for you knows that customer service, is supposed to be their top priority.

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